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International Edition
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BISWAS

Published by PHI Learning Pvt. Ltd.

ISBN 10: 8120348753 ISBN 13: 9788120348752

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: PHI Learning Pvt. Ltd. Condition: New. International Edition. Seller Inventory # PHI-9788120348752

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International Edition
International Edition

BISWAS

Published by PHI Learning Pvt. Ltd.

ISBN 10: 8120348753 ISBN 13: 9788120348752

New

Quantity Available: 10

From: A - Z Books (New Delhi, DELHI, India)

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About this Item: PHI Learning Pvt. Ltd. Condition: New. International Edition. Seller Inventory # PHI-9788120348752

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Biswas, Supriya

ISBN 10: 8120348753 ISBN 13: 9788120348752

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About this Item: Condition: very good. 640 Gramm. Seller Inventory # M08120348753-V

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Supriya Biswas

Published by PHI Learning 0

ISBN 10: 8120348753 ISBN 13: 9788120348752

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About this Item: PHI Learning 0. Softcover. Condition: New. 2nd edition. The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives. The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing. Inclusion of new and contemporary case studies from industries?Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing. Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals. Contents: Preface Preface to the First Edition Abbreviations 1. FRAMEWORK OF RELATIONSHIP MARKETING 2. CUSTOMER EXPERIENCE AND EMOTION 3. RELATIONSHIP BRANDS 4. VALUE CREATION IN RELATIONSHIP MARKETING 5. CUSTOMER EQUITY 6. STRATEGIES AND TECHNIQUES OF CROSS-SELLING AND UP-SELLING 7. TEMPERAMENT OF BUSINESS RELATIONS 8. MANAGING CUSTOMER SATISFACTION THROUGH QUALITY 9. CUSTOMER LOYALTY 10. MEASURING RELATIONSHIP EFFECTIVENESS 11. RELATIONSHIP MANAGER 12. TECHNOLOGY IN RELATIONSHIP MARKETING 13. VIRTUAL RELATIONSHIP MARKETING 14. CUSTOMER MANAGED RELATIONSHIP 15. RELATIONSHIP STRATEGY AND ENTERPRISE IMAGE 16. THOUGHTS ON RELATIONSHIP 17. INSTITUTES PROMOTING RELATIONSHIP MARKETING Printed Pages: 480. Seller Inventory # 93128

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BISWAS, SUPRIYA

ISBN 10: 8120348753 ISBN 13: 9788120348752

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About this Item: 2014. Soft cover. Condition: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # ABECA4366

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International Edition
International Edition

Supriya Biswas

ISBN 10: 8120348753 ISBN 13: 9788120348752

New Softcover

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From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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About this Item: 2014. Softcover. Condition: New. 2nd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBD1513478

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Supriya Biswas

Published by PHI Learning 0

ISBN 10: 8120348753 ISBN 13: 9788120348752

New Softcover First Edition

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: PHI Learning 0. Softcover. Condition: New. 2nd edition. The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives. The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing. Inclusion of new and contemporary case studies from industriesâ"Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing. Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals. Contents: Preface Preface to the First Edition Abbreviations 1. FRAMEWORK OF RELATIONSHIP MARKETING 2. CUSTOMER EXPERIENCE AND EMOTION 3. RELATIONSHIP BRANDS 4. VALUE CREATION IN RELATIONSHIP MARKETING 5. CUSTOMER EQUITY 6. STRATEGIES AND TECHNIQUES OF CROSS-SELLING AND UP-SELLING 7. TEMPERAMENT OF BUSINESS RELATIONS 8. MANAGING CUSTOMER SATISFACTION THROUGH QUALITY 9. CUSTOMER LOYALTY 10. MEASURING RELATIONSHIP EFFECTIVENESS 11. RELATIONSHIP MANAGER 12. TECHNOLOGY IN RELATIONSHIP MARKETING 13. VIRTUAL RELATIONSHIP MARKETING 14. CUSTOMER MANAGED RELATIONSHIP 15. RELATIONSHIP STRATEGY AND ENTERPRISE IMAGE 16. THOUGHTS ON RELATIONSHIP 17. INSTITUTES PROMOTING RELATIONSHIP MARKETING Printed Pages: 480. Seller Inventory # 93128

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BISWAS

ISBN 10: 8120348753 ISBN 13: 9788120348752

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From: University Bookstore (DELHI, DELHI, India)

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About this Item: Condition: New. This is Brand NEW. Seller Inventory # PHI12118-772

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Biswas, Supriya

Published by Prentice-Hall of India Pvt.Ltd (2014)

ISBN 10: 8120348753 ISBN 13: 9788120348752

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From: Books2Anywhere (Fairford, GLOS, United Kingdom)

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About this Item: Prentice-Hall of India Pvt.Ltd, 2014. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # CE-9788120348752

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BISWAS

Published by PHI Learning (2014)

ISBN 10: 8120348753 ISBN 13: 9788120348752

New Paperback

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From: Herb Tandree Philosophy Books (Stroud, GLOS, United Kingdom)

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About this Item: PHI Learning, 2014. Paperback. Condition: NEW. 9788120348752 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0806428

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BISWAS

Published by PHI Learning (2014)

ISBN 10: 8120348753 ISBN 13: 9788120348752

New Paperback

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: PHI Learning, 2014. Paperback. Condition: Brand New. In Stock. Seller Inventory # __8120348753

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Supriya Biswas

Published by Prentice-Hall of India Pvt.Ltd, India (2014)

ISBN 10: 8120348753 ISBN 13: 9788120348752

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From: The Book Depository EURO (London, United Kingdom)

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About this Item: Prentice-Hall of India Pvt.Ltd, India, 2014. Paperback. Condition: New. 2nd Revised edition. Language: N/A. Brand New Book. The role of relationship marketing in business has become as significant as maintaining good relationships with various sections of society, especially customers, and is important for achieving organisational objectives. This book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. This second edition has been thoroughly revised and incorporates topics based on emerging concepts in marketing and technology, including the relationship parameter in brand identity, the service recovery paradox, the adversity quotient of relationship managers, the impact of social networking on customer relations, and the applications of cloud and mobile computing in the practice of relationship marketing. This new edition includes contemporary case studies - Toyota logo; removing pain points: how Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages; and mobile computing in insurance u that provide a practical orientation to the text and help students to understand concepts in a real-world situation. Intended as a textbook for the postgraduate students of management, the book will also be useful for relationship managers, executives, and sales and marketing professionals. Seller Inventory # AAN9788120348752

More Information About This Seller | Contact this Seller 12.

Results (1 - 12) of 12