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Principles and Practices of Mass Communication a Theoretical Perspective Ved Prakash Gandhi (1 results)
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Principles and Practices of Mass Communication : A Theoretical Perspective
Published by Kanishka, New Delhi, 2007
ISBN 10: 8173918651ISBN 13: 9788173918650
Book
Hardbound. Condition: As New. New. Contents Preface. 1. Mass communication and information flow an introductory overview. 2. Mass communication nature evolution and scope. 3. Mass communication explaining the concepts and typology. 4. Theories of communication and mass communication analysis of roles and approaches. 5. Styles and models of mass communication. 6. Model tutorial of mass communication. Bibliography. Index. There are mass communication theories which are cohesive in nature such as non verbal communication extension communication besides the role of various mass communication aids. An in depth analysis of the various approaches and paradigms of modern communication theories described. This book will be helpful to provide a perfect theoretical background about the subject areas of mass communication. This book presents most of the prevailing popular communication models for the study of mass communications. Besides this book also provides brief descriptions about most talked about concepts and innovative ideas in the field of mass communication and journalism. In addition this book dwells equally well on mass communication modes and styles by using both graphic and verbal ones to explain the matter further. Topics and themes such as impact of processes of mass media on individuals society and culture are covered. This book further reflects on subject areas such as audience and media reception research. The role of new media in contemporary information society is discussed. Similarly the institutional aspects of modern media organizations and their selection processes are reflected upon briefly. Both planned communication and international communication are described including their inter relationship. This book also highlights the fact that while digital data processing. In sum this book aims to develop key concepts in and approaches to mass communication by introducing readers to issues like mass culture modernity and post modernity. Contrasting political perspectives on mass communications are also dealt briefly. Various sociological approaches to vital areas of mass communications such as production regulation audiences international aspects and the impact of new technology are also covered. This book is being presented in lucid and simple language and will go a long way in providing strong background regarding conceptual and theoretical aspects of mass communication. 316 pp.
