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Published by Brand: Cerebellum Press, 2011
ISBN 10: 1936572028ISBN 13: 9781936572021
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. 3. Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.
Published by Brand: Cerebellum Press, 2012
ISBN 10: 193657215XISBN 13: 9781936572151
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. 7th. Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Published by Brand: Cerebellum Press, 2011
ISBN 10: 1936572044ISBN 13: 9781936572045
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: Good. 8th. Mastering the Case Interview (8th edition) offers detailed advice on how to ace the case interview. It outlines the key interview principles, provides practical tips on writing your résumé and carrying out the personal experience interview, and identifies strategies for mastering the case analysis. It offers an overview of five most common types of cases, outlines a framework for approaching each type of case, and provides an extended array of interview examples that includes 20 sample case discussions and 200 practice questions.
Published by Brand: Cerebellum Press, 2011
ISBN 10: 1936572028ISBN 13: 9781936572021
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by Brand: Cerebellum Press, 2011
ISBN 10: 1936572001ISBN 13: 9781936572007
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by Brand: Cerebellum Press, 2011
ISBN 10: 1936572028ISBN 13: 9781936572021
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Softcover. Condition: new. 3. Written by a marketing professor from Northwestern Universitys acclaimed Kellogg School of Management The Marketing Plan Handbook outlines a comprehensive stepbystep approach to crafting succinct logical and effective marketing plans that produce results This book can benefit managers in all types of companies For startups and companies bringing new products to the market it outlines a process for developing a winning marketing plan to launch a new offering For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines Whether you manage a small business seeking to formalize the planning process a startup seeking venture capital financing a fastgrowth company considering an IPO or a large multinational corporation you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.
Published by Brand: Cerebellum Press, 2011
ISBN 10: 1936572028ISBN 13: 9781936572021
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Brand: Cerebellum Press, 2012
ISBN 10: 193657215XISBN 13: 9781936572151
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Brand: Cerebellum Press, 2012
ISBN 10: 193657215XISBN 13: 9781936572151
Seller: Hafa Adai Books, Plainfield, IL, U.S.A.
Book
Condition: very good.
Published by Brand: Cerebellum Press, 2011
ISBN 10: 1936572001ISBN 13: 9781936572007
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.