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Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349461946ISBN 13: 9781349461943
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process. 296 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349349674ISBN 13: 9781349349678
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyses the nature of the contemporary racial state, exploring issues such as the nature of postraciality, racial neoliberalism, the state of multiculturalism and whiteness, alongside the functioning of state institutions and policy concerning the military, education, community surveillance, asylum and extradition. 244 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349350095ISBN 13: 9781349350094
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. 200 pp. Englisch.
Published by Palgrave Macmillan UK Palgrave Macmillan Springer Palgrave Macmillan Jan 2013, 2013
ISBN 10: 134943549XISBN 13: 9781349435494
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This highly practical book explains how executive teams in global companies can work together to successfully drive change, enable fast growth or restructure the business. It demonstrates a clear correlation between team development and business results and even deals with special issues for teams in the not-for-profit sector and emerging markets. 203 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349315761ISBN 13: 9781349315765
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A unique look at the meaning of the taste for wine in Britain, from the establishment of a Commonwealth in 1649 to the Commercial Treaty between Britain and France in 1860 - this book provides an extraordinary window into the politics and culture of England and Scotland just as they were becoming the powerful British state. 376 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349449911ISBN 13: 9781349449910
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Offering unique insights into the writing and production of television drama series such as The Killing and Borgen, produced by DR, the Danish Broadcasting Corporation, Novrup Redvall explores the creative collaborations in writers' rooms and 'production hotels' through detailed case studies of Denmark's public service production culture. 268 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349442933ISBN 13: 9781349442935
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Based on unique access interviews with leading chairmen and senior executives, All Above Board examines the key functions of the ideal 21st century board, how and why badly led boards fail, and what changes can be made to improve board behavior and efficiency for best practice. 188 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 134944457XISBN 13: 9781349444571
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. 180 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349469327ISBN 13: 9781349469321
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization's strategy and innovation. 276 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349443077ISBN 13: 9781349443079
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy 216 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349464864ISBN 13: 9781349464869
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. 464 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349444596ISBN 13: 9781349444595
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. 212 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349350958ISBN 13: 9781349350957
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Understand the impact of a global ageing population on how products are bought, and the effect this has on howto market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. 264 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349450502ISBN 13: 9781349450503
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents a new approach to film analysis. It provides methods for analysing meaning making in film through tracking concrete details of film images such as characters, objects, settings and character action. It also represents new ground for investigating empirical issues in film. 192 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349338982ISBN 13: 9781349338986
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Focusing on the sexualized violence of Stieg Larsson's bestselling Millennium trilogy - including the novels, Swedish film adaptations, and Hollywood blockbusters - this collection of essays puts Larsson's work into dialogue with Scandinavian and Anglophone crime novels by writers including Jo Nesbø, Håkan Nesser, Mo Hayder and Val McDermid. 232 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349450316ISBN 13: 9781349450312
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume explores the politics of memory involved in 'coming to terms with the past' of mass dictatorship on a global scale. Considering how a growing sense of global connectivity and global human rights politics changed the memory landscape, the essays explore entangled pasts of dictatorships. 268 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349466883ISBN 13: 9781349466887
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Analysing texts by Sterne, Smollett, Brooke, and Mackenzie, this book offers a new perspective on a question that literary criticism has struggled with for years: why are many sentimental novels of the 1700s so pervasively and playfully self-conscious, and why is this self-consciousness so often directed toward the materiality of the printed word 220 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349436984ISBN 13: 9781349436989
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book, for the first time, brings Niklas Luhmann's work into dialogue with other theoretical positions, including Lacan, Derrida, Deleuze, gender studies, bioethics, translation, ANT, eco-theories and complexity theory. 308 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349453900ISBN 13: 9781349453900
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Finland's Holocaust considers antisemitism and the figure of the Holocaust in today's Finland. Taking up a range of issues - from cultural history, folklore, and sports, to the interpretation of military and national history - this collection examines how the writing of history has engaged and evaded the figure of the Holocaust. 292 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349331163ISBN 13: 9781349331161
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers a new account of David Ricardo's political economy that is both scholarly and accessible. It provides a detailed overview of the secondary literature on Ricardo down to 2012, and discusses alternative perspectives on his work, including those of Marxians, neoclassicals and Sraffians. 272 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349348198ISBN 13: 9781349348190
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Wittgenstein was a faithful and passionate reader of Plato's Dialogues as confirmed by writings and witnesses. Here well-known scholars of Wittgenstein and Plato illuminate the relationship between the two philosophers both philologically and philosophically, and provide new interpretation keys of two of the leading figures of Western thought. 352 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349351911ISBN 13: 9781349351916
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A new, original investigation into how screenwriting works; the practices, creative 'poetics' and texts that serve the screen idea. Using a range of film, media and creative theories, it includes new case studies on the successful ITV soap Emmerdale, Hitchcock's first major screenwriter and David Lean's unfinished film, Nostromo. 284 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349320978ISBN 13: 9781349320974
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -An investigatation of the influence of psychology and early phenomenology on the origins of analytic philosophy. This book is also of value for those interested in judgement, proposition, psychologism, logical realism, the problem of error, Gestalt theories, and tropes. 188 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349459925ISBN 13: 9781349459926
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -An in-depth analysis of Great Britain's policy in the oil-rich Persian Gulf region during the last years of British imperialism in the area, covering the period from the independence of Kuwait to the decision of the Wilson Government to withdraw from the Gulf. 292 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349437115ISBN 13: 9781349437115
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Private Television in Western Europe: Content, Markets, Policies describes, analyses and evaluates the phenomenon of private television in Europe, clustered around the themes of European and national experiences, content and markets, and policies. 296 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349455377ISBN 13: 9781349455379
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why did deconstruction emerge when it did Why did commentators in literary studies seem to need to look back on it from the earliest moments of its emergence This book argues that the invention of deconstruction was spread across several decades, conducted by many people, and focused on its two central figures, Jacques Derrida and Paul de Man. 260 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349452173ISBN 13: 9781349452170
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This collection of essays by leading international scholars takes the Scrolls of Auschwitz as its starting point. These powerful hand-written testimonies, produced within Birkenau, seek to bear witness to mass murder from at its core. The highly literary accounts pose a fundamental challenge to the idea the Holocaust cannot be attested to. 248 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349340650ISBN 13: 9781349340651
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Adopting a friendly but critical approach to the talking therapies, this book places psychotherapy in a social and historical context, exploring its relationship to contemporary culture and recommending a different way of thinking about practice. 184 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349433578ISBN 13: 9781349433575
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Natural Disasters and Victorian Empire looks at the relationship between epidemics and famines in south Asia and Victorian literature and culture. It suggests that much of how we think today about disasters, state and society can be traced back to the 19th-century British imperial experience. 232 pp. Englisch.
Published by Palgrave Macmillan UK Jan 2013, 2013
ISBN 10: 1349472727ISBN 13: 9781349472727
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -New Formalist Criticism defines and theorizes a mode of formalist criticism that is theoretically compatible with current thinking about literature and theory. New formalism anticipates a move in literary studies back towards the text and, in so doing, establishes itself as one of the most exciting areas of contemporary critical theory. 248 pp. Englisch.