sage publications jun 2001 (4 results)

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -`I love the warmth and wit in this book, but I say this in no way to detract from the seriousness of its subject matter and its incisive treatment by Mary Crawford. this is a great book and an important book which articulates current critical thinking about research around gender and language. Mary Crawford writes brilliantly, powerfully and lucidly. I thoroughly recommend it' - British Psychological Society Psychology of Women Section NewsletterThis refreshing re-evaluation of current wisdom - both academic and popular - about men's and women's language critically assesses the abundant social science research of recent years and its representation in the mass media. Exploring a wide range of topics, from talk shows to self-help books, Mary Crawford offers a new understanding of the role of language practices in both maintaining - and disrupting - gender inequality.The book addresses such provocative questions as: Why has the study of gender and language so often focused on the limitations of women's talk How do academic practices constrain our understanding of how gender relations are re-created and maintained in language use Why do assertiveness texts usually ignore indirect modes of speech such as humour and storytelling 224 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -`the finest writer in our field today' - Journal of Marketing`the great heretic' - Retrospectives in Marketing`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning`remarkably entertaining' - Public Library Journal`dazzling erudition' - European Journal of Marketing`instant classic' - Journal of Marketing Management Has marketing moved from `new and improved' to `as good as always' Is old the new `new' Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage.The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise.History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. 276 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Drawing on a range of influential contemporary movements in the social sciences, particularly Critical Theory, this volume introduces a critical analysis for the study of management and the various management functions.The book examines: the relations between power and discursive practices in the modern corporation; the construction of pleasure as a potentially subversive and emancipatory force in organizational life; the double-edged role of a critical social science for managers; and doing critical management research. It also analyzes the nature and consequences of current practices in accounting, operational research, marketing, personnel and organizational psychology and information systems. Key issues of power/knowledge relations across these areas are addressed and new agendas both for these fields and for management studies as a whole are introduced. 244 pp. Englisch.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This authoritative book brings together the sociologies of globalization and the environment in one volume. Steven Yearley argues that environmental issues have received scant attention in the general debate on globalization even though environmentalists have been very successful in capturing the language and imagery of the globe. 172 pp. Englisch.