Product Type
Condition
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Published by Springer 1973-03, 1973
ISBN 10: 3540059903ISBN 13: 9783540059905
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 3540059911ISBN 13: 9783540059912
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer Berlin 03.12.1973., 1973
ISBN 10: 354006530XISBN 13: 9783540065302
Seller: NEPO UG, Rüsselsheim am Main, Germany
Book
Unbekannt. Condition: Gut. 94 S. At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportation and urban planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to obtain measurements on the attributes of the products under consideration. However, there is no generally accepted methodology. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes. Once again, there is no generally accepted methodology. There are two basic approaches: The first, called the attitudinal approach, obtains importance measure ments directly from respondents using one of many scaling techniques; the second, termed the inferential method endeavors to infer impor tances from product preference and attribute data. Since it is gen erally felt that respondents are unwilling and/or unable to provide meaningful importance measurements, the inferential method is most widely accepted. Sprache: Englisch Gewicht in Gramm: 196 Softcover reprint of the original 1st ed. 1973.
Published by Springer 1973-03, 1973
ISBN 10: 3540061797ISBN 13: 9783540061793
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 3540061878ISBN 13: 9783540061878
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 354005989XISBN 13: 9783540059899
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 3540061843ISBN 13: 9783540061847
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 3540061606ISBN 13: 9783540061601
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 3540061495ISBN 13: 9783540061496
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 0387900527ISBN 13: 9780387900520
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 3540060944ISBN 13: 9783540060949
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 0852000472ISBN 13: 9780852000472
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 3540061258ISBN 13: 9783540061250
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Springer 1973-03, 1973
ISBN 10: 902770337XISBN 13: 9789027703378
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.