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Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1999
ISBN 10: 0750642300ISBN 13: 9780750642309
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Designed for all students of hospitality and tourism management, the second edition of this best selling text gives a modern approach to front office operations and management using realistic scenarios set in the hotel environment Key features of this essential text: user-friendly style of writing and accessible page layout enables students to use it as a reference book as well as a textbook updated in the light of recent developments such as global distribution systems and the internet greater focus on increasing yield and expansion of vital management aspects such as staffing and equipment additional extended, practical exercise material. Front Office reflects the importance of different features of the receptionist's work and is divided into four main sections: Procedural aspects Dealing with people Increasing yield Management aspects Front Office is ideal for GNVQ/ BTEC students, those taking the professional exams of the HCIMA, and for undergraduates and postgraduates studying hospitality and tourism management and all relevant executive courses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2005
ISBN 10: 0240807065ISBN 13: 9780240807065
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Good. Single-camera Video Production, Fourth Edition clearly explains the technology and the equipment of video production and details step-by-step the professional-level techniques that can be applied to any type of production or budget. In addition, this manual will train you to integrate technique, equipment, and creative concerns within the production process-from preproduction planning through final editing. This new edition contains more in-depth information about the transition from analog to digital video production and includes the latest information on digital video and HD. It includes expanded coverage of nonlinear editing techniques and features a new organization that follows the actual shooting process more closely. Single-camera Video Production, Fourth Edition is a comprehensive yet succinct guide to single-camera video production. Written as part of the Focal Press Media Manual series, each page of this helpful guide covers a specific issue in video production and is accompanied by at least one illustration or diagram to further develop the your understanding of the topic. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1999
ISBN 10: 0750644796ISBN 13: 9780750644792
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1997
ISBN 10: 1900603306ISBN 13: 9781900603300
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This text consists of eleven chapters concisely summarizing general adult psychiatry in the form of notes. It is primarily intended for junior hospital psychiatrists, general practitioners and medical students; however, psychiatric nurses, psychiatric social workers, psychiatric occupational therapists and clinical psychologists may also find the book an asset. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2007
ISBN 10: 0750684119ISBN 13: 9780750684118
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. Now in paperback it includes four colour photos as well as two brand new chapters on tourism in Scotland and Wales. It looks in detail at the following key areas: * The roots of post war tourism growth * Developments in transport and regulation * Developments in accommodation and visit attractions * Marketing developments and trends - the role of entrepreneurs * Tourism trends into the 21st century Offering a comprehensive evaluation of post war developemnts in the British tourism industry, British Tourism: The remarkable story of growth, acts as a single reference resource suitable for a wide ranging readership from students on tourism courses and practitioners in the travel and tourism industries. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1997
ISBN 10: 0340692758ISBN 13: 9780340692752
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Good. 'Electronic Principles and Applications' is designed to reinforce the necessary core knowledge for students on intermediate level electronics courses. Key elements of theory are discussed at the beginning of each chapter and this is followed by numerous worked examples and practice questions with worked answers. This allows students and teachers to identify areas of weakness and monitor progress. Later chapters give graded investigations to give valuable practical experience and the conclusions to be drawn from these investigations are also summarised. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2005
ISBN 10: 075066634XISBN 13: 9780750666343
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling 'Anatomy of Buzz') Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stephane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Roethlingshoefer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1981
ISBN 10: 0750602546ISBN 13: 9780750602549
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This is as complete beginner's course in French which covers the requirements of the various GCSE examination syllabuses, and provides a good background to the language for students on RSA and other similar courses. The approach is designed to be of particular value for further education and self-study purposes. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2003
ISBN 10: 024051906XISBN 13: 9780240519067
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Aspiring radio and TV presenters will benefit from the informative and entertaining guidance provided by accomplished presenter, Janet Trewin. Presenting on TV and Radio is packed with illustrations, practical exercises and insider tips for improving your presentation skills and breaking into this competitive industry. Based on the principle that all successful presentation on TV and radio is dependent on uniform skills applicable to both mediums, the book begins by explaining basics such as appearance, authority, body language, diction, scriptwriting, deadlines, technology and working with a co-presenter. Valuable insights into key employment issues such as sexism, ageism, racism and disability are also offered. The different requirements of TV and radio presentation are then examined, focusing on each specialist area in detail and with tips from professionals in the business. These include: presenting news in the studio as an anchor and as a reporter on the road; current affairs and features involving live and recorded material; DJ'ing; light entertainment (e.g. game shows and personality programmes); sports presentation; children's programmes; foreign broadcasters and those broadcasting to worldwide audiences. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2002
ISBN 10: 0750648392ISBN 13: 9780750648394
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2003
ISBN 10: 075065869XISBN 13: 9780750658690
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. ASP Made Simple provides a brief introduction to ASP for the person who favours self teaching and/or does not have expensive computing facilities to learn on. The book will demonstrate how the principles of ASP can be learned with an ordinary PC running Personal Web Server, MS Access and a general text editor like Notepad. After working through the material readers should be able to: * Write ASP scripts that can display changing information on a web browser * Request records from a remote database or add records to it * Check user names & passwords and take this knowledge forward, either for their own web-development projects or as a stepping-stone to understanding more formal texts. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2000
ISBN 10: 0240804171ISBN 13: 9780240804170
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Basic TV Technology, Third Edition, teaches students and beginning professionals the technical fundamentals underlying all television and video systems, demonstrating how various pieces of equipment work, what their functions are, and how they are integrated to form a complex video system. New topics include the PAL system, nonlinear editing, open architecture vs. dedicated equipment, an update on HDTV, and the FCC's plans for its future. This book features the accessible Media Manual format, which integrates abundant illustrations and lucid text. An essential resource for students and professionals of video media, readers will become proficient in the technical concepts of video and television. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1996
ISBN 10: 0750698098ISBN 13: 9780750698092
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Power Partnering is a brilliant yet refreshingly simple approach that breaks innovative thinking and acting down into four distinct contexts, allowing people to respond to complex situations in highly creative and innovative ways. In the not too distant future, successful companies will be defined by their ability to manage their knowledge assets. Power partnering is one very important strategy for success. It avoids the pitfalls inherent in traditional approaches to running businesses, particularly those that emphasize 'power over and control of' people. This book is concerned with creating environments of interaction where co-workers, customers, suppliers and customers' customers interact in meaningful and creative ways. These environments promote new ways of thinking, insightful perspectives and fresh ideas. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1995
ISBN 10: 0750618884ISBN 13: 9780750618885
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Good. This text presents a complete overview of the key issues and activities of the 1990s in product and brand management. Providing approaches and insights, the book should help managers handle products and brands more effectively and profitably in all business sectors. Key features of the book include: comprehensive coverage of all key strategy and implementation issues, designed to be used and applied in a practical context; coverage of all product groups - industrial, consumer and services; and concentration on job effectiveness and on improving product and profit performance. The book is aimed at all managers responsible for, or directly handling product-marketing issues and improving product performance. It also provides a source of information for new or aspiring product managers, or for marketing and/or business studies students. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2004
ISBN 10: 0240519574ISBN 13: 9780240519579
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Bestselling, easy reference text to Photoshop tools, menus and features. A must-have purchase for all Photoshop users: students, professionals and amateurs, giving an easily accessible visual guide to all those vital Photoshop terms. Using the same successful design formula with new color coding, the latest version features are covered. Ideal as a quick reference when the meaning of a term or specific word or visual reference is needed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2001
ISBN 10: 0750653302ISBN 13: 9780750653305
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Prince 2 is a flexible project management method, suitable for use on any type of project. It has been derived from professional Project Managers' experiences and refined over years of use in a wide variety of contexts. Prince 2: A Practical Handbook demonstrates how using Prince 2 can provide a business-like start to a project, ensuring its viability and the effective use of resources before any large-scale expenditure is undertaken. It covers the main management concerns about a project such as initiation, controlling products, quality, risks, change and project closure, and concludes with descriptions of the normal management products of a project. It assessed as conformant with the concepts of Prince Version 2 by the Prince User Group Ltd. This book is fully updated and revised to reflect the year 2001. The changes to Prince 2 relates Prince 2 to the practical issues of setting up and running a project. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1995
ISBN 10: 0750620757ISBN 13: 9780750620758
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Using practical assignments, the authors take each area of journalism, and demonstrate the world which awaits journalists in the early years of their careers. Each of the assignments spins off a number of tasks which are presented to the reader in the form of briefings, and can be used as a basis for further study. Notes and references are provided with each of the tasks to guide the student and help them understand fully each area of practice. There are also exercises on page planning and design. Workshop projects and study programmes outline ways in which students and trainees in groups or singly can analyse newspaper content, build up readership profiles and consider different methods of practice, social and political attitudes to the media, press regulations and press economics. This book will also be an invaluable purchase for students using distance learning packs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2001
ISBN 10: 0240516257ISBN 13: 9780240516257
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Good. Mark Galer's and Les Horvat's new text is a must-have guide for every student needing to get to grips with digital imaging. They provide a comprehensive, practical guide to the entire digital chain, from capture - with coverage of digital cameras and help on which one to choose, to output - with extensive information on image adjustment and colour management. This is far more than a Photoshop manual; it builds your competence to deal with potentially confusing areas such as resolution and the control over tonality of colour. Put into practice the skills learnt by completing creative assignments and practical activities. This is an inspirational text; as well as encouraging you to express yourself visually; it is a highly structured learning tool that ensures all the essentials skills are learnt and applied to help improve your digital photography. Mark Galer: lectures in photography in the Royal Melbourne Institute of Technology, Australia. He is also co-writer and teacher on their new online photography courses. He has lectured in photography in the UK and Australia and has worked commerically as a freelance photographer on corporate and editorial assignments. Les Horvat: lectures part-time in photography at the Royal Melbourne Institute of Technology, Australia. For the past 18 years he has been working as a commerical photographer from his own studio, supplying the imaging needs of the advertising and design industries both in Australia and overseas. he is actively involved in the digital areas offering a complete digital service for his commercial clients. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2002
ISBN 10: 0750656182ISBN 13: 9780750656184
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. 'Managing People' addresses the perspective of the individual manager whose role includes the management of people, as well as issues concerning the organization as a whole. The theme of the book is about responding to organizational and environmental change and the people skills that will be required for this in the twenty-first century. A system model of how the different parts of HR fit together is included, with the acknowledgement that different contexts require different approaches, and the role of the individual manager is considered within them. The stakeholder perspective is examined as it affects the management of people, and links human resource management policy and practice to financial results. This new edition also reflects the modern move towards performance management as an organizational business strategy. The role of leadership at all levels of the organization is also emphasized. There is a new chapter on managing challenging situations, such as the management of diversity, power, stress, and conflict, as well as the handling of grievances and discipline. Another new chapter pulls together the increasingly important aspects of the legal regulation of behaviour at work, and stresses the move from collective relationships to individual rights in the workplace. This text is suitable for use on the Chartered Management Institute Diploma level modules on recruitment and selection, managing performance, and developing teams and individuals. It is also to be used for NVQ courses in HRM at levels 4 and 5 and is valuable for HR Professionals and line managers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2001
ISBN 10: 0240516869ISBN 13: 9780240516868
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This complete and easy-to-follow introduction to Adobe Photoshop Elements sets this new package in the broader context of digital imaging, providing far more than just an introduction to the software package. Step-by-step tutorials, visual examples and tips show you how to put your new skills into practice, so you too can make the most of this package and achieve professional results. The associated website (www.guide2elements.com) makes sure you have all the tools you need to fine-tune your skills. Images featured in the book are provided online so you can try out each technique as you read - the quickest way to learn. Teachers' printable lesson plans are also included, along with useful links and updates so you have all you need at your fingertips. If you are just starting to work with digital images and have chosen Adobe Photoshop Elements as your manipulation package, then this guide is for you. You can create professional quality images for print, the Web and email with this innovative package. Special emphasis is placed on how to create a home page without having to learn HTML via the Web Photo Gallery; how to prepare images step-by-step, both for your website and for printing via high-quality ink jet printers. Philip Andrews is a photographer, author and lecturer at the Queensland School of Printing and Graphic Arts, Australia. He is also a regular contributor, or contributing editor, for several magazines, including 'Amateur Photographer', 'Digital Photography and Design', 'Better Digital', 'Australian Photography' and 'Digital Media World'. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2000
ISBN 10: 0750645326ISBN 13: 9780750645324
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. "E-Commerce and V-Business" examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organisation. Using a combination of recent theory and empirical evidence, it demonstrates how forward thinking organisations are reaping considerable strategic advantage from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments. One of the first texts to explicitly recognize the converging aspects of electronic commerce and virtual organisation, it is an up-to-date, leading academic text involving an international team of experts. It is packed with recent case studies illustrating how electronic commerce and virtual business have created significant strategic benefits. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1993
ISBN 10: 0750609427ISBN 13: 9780750609425
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Fine. Philosophy Made Simple will be of particular interest to students beginning degree courses in philosophy and to those who are studying it as an ancillary subject within courses such as sociology, education, linguistics, theology and psychology. It will, in addition, be useful for a variety of liberal arts courses in adult education. The book also provides a valuable basis for an introductory self-study course. Avrum Stroll is Professor of Philosophy at the University of California, San Diego, USA. Richard H. Popkin is presently Professor Emeritus, Washington University, St Louis and Adjunct Professor, History and Philosophy at UCLA, USA.
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Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1996
ISBN 10: 0240514114ISBN 13: 9780240514116
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Television today means moving pictures in colour with sound, brought to the viewer by terrestrial or satellite broadcast, cable or recording medium. The technique and processes necessary to create, record, deliver and display television pictures form the major part of this book. Television Fundamentals is written in clear English, with a minimum of mathematics. Readers are taken, in a logical sequence of small steps, through the fundamental principles of the subject, with practical applications and a guide to troubleshooting included. Encoding, decoding, recording and transmission are treated in depth. John Watkinson is an independent consultant in digital video, audio and data technology. He is a Fellow of the AES and presents lectures, conference papers and training courses worldwide. he is the author of numerous other Focal Press books, including: Compression in Video and Audio, The Art of Digital Audio and The Art of Digital Video (now in their second editions), the Art of Data Recording, An Introduction to Digital Audio, An Introduction to Digital Video, The Digital Video Tape Recorder and RDAT. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1999
ISBN 10: 0750635940ISBN 13: 9780750635943
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2000
ISBN 10: 0750642572ISBN 13: 9780750642576
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. 'Strategic Operations Management' examines the latest thinking in this fast-moving area. Businesses constantly face ongoing and increased amounts of competition. Coping with this competition demands that strategies must be already in place which can deal with key questions such as: * what business is the firm really in? * what does the firm do best, and why, where, and how can it outsource some of its activities? * how can opportunities become quickly exploited and how can the firm's capabilities help to ward off external threats from new and existing players? This text believes that successful operations management depends on having strategies in place which combine both manufacturing and service areas into an overall customer offering. This means that strategic relations must be established with other players - operations management is no longer a firm-specific matter. 'Strategic Operations Management' combines four themes; strategy, services, innovation and management of relationships both in the supply chain and with other players. This is done by dividing chapters into a past/present/future scenario approach which illustrates how these strategies affect business. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2005
ISBN 10: 0240516915ISBN 13: 9780240516912
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into account the changing requirements of journalism and media courses. You will also discover how to exploit new technology for both researching and writing online. Learn step-by-step how to plan, research and write articles for a wide variety of 'popular', 'quality' and specialist publications. Discover more and make the advice stick by completing the tasks and reading the keen analysis of extracts from the best of today's writing. Packed with inspirational advice in a friendly, highly readable style, this guide is a must-have for practising and aspiring journalists and writers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2003
ISBN 10: 0750652764ISBN 13: 9780750652766
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Sports Tourism: participants, policy and providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people and place. Unlike other texts, it seeks to present sports tourism as a unique area that produces its own unique issues, concerns and controversies. The text tackles these issues from three viewpoints: participants: examining the profiles, motivations and behaviour patterns of sports tourists to create a typology of participants policy: analyses the response by policy makers to this phenomenon and the problems of achieving integration between two sectors with historically different cultures providers: their motivations, aims, objectives and strategies Illustrated by international case studies in each chapter, and with four extended case study chapters, Sports Tourism: participants, policy and providers examines this area using real life experiences and concrete evidence. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2000
ISBN 10: 075064706XISBN 13: 9780750647069
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Fine. A readable and structured guide for the increasing numbers of people each year who consider setting up a small business or becoming self-employed. 'Business Planning' outlines the options and risks involved in setting up a business. The importance of thorough planning is often overlooked and only becomes evident if the business fails. This is highlighted in a recent study by the SFEDI of 486 bankers and accountants where lack of planning was the most common reason cited as to why businesses fail. 'Business Planning' shows how to avoid this failure by focusing on the planning stage and building on this framework as the business develops. This is the only book based around the Small Firms Enterprise Development Initiative (SFEDI) for first time owner-managers. It contains all the underpinning factual information required to prepare and present a successful Business Plan for presentation to a bank manager, or an alternative potential source of finance, or for use in an NVQ portfolio. It is in line with the major syllabuses for Business Start-Up, and can be used as a course book for anyone completing a formal NVQ level 3 qualification in this area, with tips on NVQ structure and assessment.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 1998
ISBN 10: 0750639148ISBN 13: 9780750639149
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. An introduction to law suitable for A Level, BTEC and GNVQ law courses. The book covers the elements of English law, the law which is the basis of all legal systems in the English-speaking world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2000
ISBN 10: 0240515714ISBN 13: 9780240515717
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This new edition of Broadcast Journalism is a major revision to the premier textbook in its field and a standard primer for broadcasting courses. It is an up-to-date practical manual for would-be reporters eager to enter the hectic arenas of radio and TV news. Broadcast Journalism offers a vivid insight into the world of electronic reporting, taking you behind the scenes at ITN and the BBC World Service. Join camera crews on a stakeout at the High Court, and capture the atmosphere in the studios of the world's largest news organisation. All the essential skills are covered, with step-by-step instruction in reporting, recording and editing using the latest equipment. Coverage for radio and TV includes: - Newswriting - Newsgathering - Newsreading - Interviewing - Programme-making The digital revolution is transforming the news, and this fifth edition explores the new opportunities emerging for journalists and online reporters using the Internet. Essential guidance is also given on how you can break into a career in journalism. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.