Published by Wiley, 1987
ISBN 10: 0471915459 ISBN 13: 9780471915454
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Published by Wiley, England, 1987
ISBN 10: 0471915459 ISBN 13: 9780471915454
Seller: Book Booth, Berea, OH, U.S.A.
Hard Cover. Condition: Good. 164pp. Illustrated. Text clean, binding tight. "A tough-hitting, straight-talking book on how to beat the competition. Companies fighting for over-populated markets with relatively similar products and services find that customer orientation is not enough to ensure long term success in the market. Competitor orientation is also required. A company's strength is built up essentially by product positioning and development; but it is at least as important for it to have the necessary morale. Success in marketing is achieved by those who understand how to use their strengths psychologically, and exploit weaknesses in the competition. This book combines classical military with traditional business strategies.The result is a unique weapon for success.".