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Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Book
paperback. Condition: Acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
Published by Plume Books, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1.
Published by Plume Books, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1.
Published by Plume Books, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1.
Published by Plume Books, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1.
Published by Plume Books, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.1.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: Green Street Books, San Jose, CA, U.S.A.
Book
Condition: Good. .
Published by Knopf Doubleday Publishing Group, 1991
ISBN 10: 0385414862ISBN 13: 9780385414869
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Used book that is in clean, average condition without any missing pages.
Published by Knopf Doubleday Publishing Group, 1991
ISBN 10: 0385414862ISBN 13: 9780385414869
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: As New. Used book that is in almost brand-new condition.
Published by Knopf Doubleday Publishing Group, 1991
ISBN 10: 0385414862ISBN 13: 9780385414869
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: HPB Inc., Dallas, TX, U.S.A.
Book
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
Book
Condition: Very Good. Paperback A well-cared-for item that has seen limited use but remains in better than average cosmetic condition. The item is complete, and without major damage. It may have limited signs of use. Packed with care, shipped promptly.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: Book Alley, Pasadena, CA, U.S.A.
Book
Paperback. Condition: Very Good. Gently used with minor cover wear. No markings, binding is tight.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: Irish Booksellers, Portland, ME, U.S.A.
Book
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: GoldenDragon, Houston, TX, U.S.A.
Book
Paperback. Condition: very good. Very Good Copy. Fast Shipment.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Paperback. Condition: very good. Very Good Copy. Customer Service Guaranteed.
Published by Doubleday Currency, New York, 1991
Seller: Passalong Junction, N Bennington, VT, U.S.A.
Book First Edition
Hardcover. Condition: As New. Dust Jacket Condition: Fine. First Edition Stated. DJ has residue of gummed label on front otherwise as new. Clean, tight copy. 2785 pages of text plus index. george Lois reveals his secrets for effective advertising.
Published by Doubleday, 1991
ISBN 10: 0385414862ISBN 13: 9780385414869
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Book
Hardcover. Condition: gut. 1991. promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. ``Hip'' and ``sassy,'' the ``crazy Greek'' (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And don't forget those wonderful Esquire covers. His way of asserting a proposition``If you don't agree it's possible, stop reading.'' There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a ``distinct break-away from the David Ogilvy `school' of advertising.'' Indeed, he seems to have an attitude about ``the reigning magistrate,'' Ogilvy. It's interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it)``What's the big idea?'' An incredibly immodest, modestly credible promotion by a durable ``creative'' huckster, perhaps more revealing than intended. What's the Big Idea? How to Win With Outrageous Ideas (That Sell!) George Lois Bill Pitts Xerox USA Doubleday In englischer Sprache. 288 pages. 23,6 x 15,2 x 2,5 cm.
Published by Doubleday, 1991
ISBN 10: 0385414862ISBN 13: 9780385414869
Seller: Pieuler Store, Suffolk, United Kingdom
Book
Condition: good. 100% Customer Satisfaction Guaranteed ! The book shows some signs of wear from use but is a good readable copy. Cover in excellent condition. Binding tight. Pages in great shape, no tears. Not contain access codes, cd, DVD.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Book
Paperback. Condition: new. New. Fast Shipping and good customer service.
Published by Doubleday, 1991
ISBN 10: 0385414862ISBN 13: 9780385414869
Seller: Pieuler Store, Suffolk, United Kingdom
Book
Condition: new. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Paperback. Condition: new. New Copy. Customer Service Guaranteed.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: Wizard Books, Long Beach, CA, U.S.A.
Book
Paperback. Condition: new. New.
Published by Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Seller: Save With Sam, North Miami, FL, U.S.A.
Book
Paperback. Condition: New. Brand New!.