Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: HPB-Ruby, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: As New. No Jacket. Former library book; Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.45.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.45.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: Ergodebooks, Houston, TX, U.S.A.
Softcover. Condition: Good. Revised. Praise and Reviews"This is a must read book. Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"BRANDchild will be a valuable addition to our industry's literature."- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson"Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom."- Stann Rapp, MRM Partners Worldwide and co-founder of Rapp CollinsTweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques.Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: Gulf Coast Books, Memphis, TN, U.S.A.
paperback. Condition: New.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.46.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.46.
Published by Kogan Page, 2005
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy.
Published by Kogan Page Ltd, London, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: Marlowes Books and Music, Ferny Grove, QLD, Australia
First Edition
Hard Cover. Condition: As New. Dust Jacket Condition: As New. First Edition. 368 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: Libros Tobal, Ajalvir, MADRI, Spain
Tapa Blanda. Condition: Excelente. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. A unique exploration of children's relationships with consumer brands, this fully revised paperback edition of the bestseller is packed with previously unpublished data, numerous case studies, and exclusive interviews with the world's brand leaders. Libro.