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Published by International Gaming & Wagering Business, 1994
ISBN 10: 0964241404ISBN 13: 9780964241404
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.34.
Published by American Eagle Arts & Letters, U.S.A., 1998
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: Bookensteins, Las Vegas, NV, U.S.A.
Book First Edition
Hardcover. Condition: Very Good. Dust Jacket Condition: Near Fine. 1st Edition. Former owner's name written in black ink on FFEP. Book is clean with no marks. Book seller Inventory BS/CC54290317.
Published by American Eagle Arts & Letters, 1998
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: Bookensteins, Las Vegas, NV, U.S.A.
Book First Edition
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. Dust jacket shows slight shelf wear. Former owner's name written on FFEP. Book is clean with no marks. Bookseller Inventory BS/BS5839112017.
Published by American Eagle Arts & Letters, 1998
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: Bookensteins, Las Vegas, NV, U.S.A.
Book First Edition Signed
Hardcover. Condition: Very Good. Dust Jacket Condition: Fine. 1st Edition. Inscribed on the FFEP; Jim Seagrave Still the best marketing guy on Earth 9/24/98! Book pages 39-42 have been folded back at the top right corner. Pages are clean with no marks. Bookseller Inventory BS/BS 14479 05/2023. Inscribed by Author(s).
Published by International Gameing and Wagering Business, New York, 1994
ISBN 10: 0964241404ISBN 13: 9780964241404
Seller: Lost and Found Books, Healesville, VIC, Australia
Book Signed
hard cover with dust jacket. Dust Jacket Condition: Very Good. 24 cm. XVI, 268 pages VG/VG. Very good book in very good dust jacket with light shelf wear, gift inscription signed by the author on flyleaf. Signed by author.
Published by American Eagle Arts & Letters, Parker, Colorado, 1988
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: About Books, Henderson, NV, U.S.A.
Book First Edition Signed
Hardcover. Condition: New condition. Dust Jacket Condition: New dust jacket. NOT a library discard (illustrator). First Hardcover Printing (so stated). Parker, Colorado: American Eagle Arts & Letters, 1988. SIGNED and DATED (10-23-98) by the AUTHOR directly on the front free endpaper. Another signature on the same page, but it is illegible. BRAND NEW in a BRAND NEW dust jacket. Near PERFECT CONDITION. The jacket has only a tiny bit of very mild shelfwear (like you sometimes find in any new book store). Bright and shiny. NO chips, tears or fading. Sharp corners. Pages are fresh, crisp, clean and unmarked - obviously never read. Bound in the original blue leatherette, stamped in bright silver on the spine. From the publisher: "The gaming industry's established marketing guru reveals the persuasive sales tactics he uses to find players and keep them coming back When a casino client told John Romero he had to get a mailing out at once and could he please have a 2-page sales letter back the same day, John e-mailed it to him three hours later--with a bill. 'Tell me the truth,' said the client the following day, 'just how long did it take you to write that?' 'Thirty five years,' said John. Although 1998 marks John's 38th year in the casino business, he's been an award-winning writer since the 50's, when he was a newspaper editor and columnist. Fighting daily deadlines taught him to write quickly -- and accurately -- with a witty, persuasive style that has been on display for 13 years in IGWB Magazine. He's famous for his casino sales letters that occasionally run up to four pages in length and for his long copy direct response ads that have become sales classics (one ran for five years, pulling in a steady stream of business). Early in his gaming career he began to haunt the casino floor, learning what went on in the minds of the customers--a practice he still continues. As a result, he understands both casino and player as few marketing and advertising specialists do. Profound change overtook him when he discovered the power of direct mail in the 60's. 'Clearly,' says John, 'this was the selling strategy of the future for casinos.' But in 1985, when he began his column in IGWB, he couldn't find a single casino with a direct marketing department. He promptly set out to remedy that. By the early 90's, prodded by John's relentless logic and common sense essays, casinos had begun an amazing shift from the old mass marketing to direct selling. His first book, CASINO MARKETING, published in 1994, pushed it along by establishing the power of casino databases to build relationships and repeat business and by proving the selling ability of direct response advertising. In Secrets of Casino Marketing, John expands his IGWB marketing columns with new material. Then he blends in excerpts from his seminars at the World Gaming Congress and Expo and more than 50 other speaking engagements. He shows you his successful casino sales letters, some of them word-for-word, and elaborates on casino floor promotions, advertising, tournaments, local markets, slot clubs, hosts, inactives, testing, and dozens of other marketing tactics. John is a former sports editor for the Las Vegas Review-Journal and feature writer for United Press International, Associated Press and Sports Illustrated magazine. He began his casino career in 1960 at the former Del Webb's Sahara, Las Vegas, and was a pioneer in casino direct mail and floor promotions. He opened his own advertising agency in 1979, and later became a founder and principal of Players International, Inc., a public company. He became an independent casino marketing consultant in 1987, specializing in direct mail, direct response advertising, promotions and database building. His numerous sales awards include three Echos (2 gold, 1 silver) from the Direct Marketing Association.". SIGNED by the AUTHOR. First Hardcover Printing (so stated). Hardcover. New condition/New dust jacket. Illus. by NOT a library discard. 8vo. xvii, 270pp. Great Packaging, Fast Shipping.
Published by International Gaming & Wager, 1994
ISBN 10: 0964241404ISBN 13: 9780964241404
Book
Hardcover wit. Condition: Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Business, Economics and Law: VERY GOOD HARDCOVER WITH DUST JACKET, LIGHT FOXING TO TOP EDGE ELSE CLEAN PAGES, CREASED DUST JACKET, TIPS BUMPED,
Published by American Eagle Arts & Letters, 1998
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Book
Hardcover.
Published by John Romero Direct Marketing, 1994
ISBN 10: 0964241404ISBN 13: 9780964241404
Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Book
Hardcover.
Published by John Romero Direct Marketing, 1994
ISBN 10: 0964241404ISBN 13: 9780964241404
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Book
Condition: New. New. In shrink wrap. Looks like an interesting title! 1.2.
Published by American Eagle Arts & Letters, 1998
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by American Eagle Arts & Letters, 1998
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: Krak Dogz Distributions LLC, Fort myers, FL, U.S.A.
Book
Condition: acceptable. Authors Signature. This book has minimal water damage, but is in good readable condition. Personal Inscription on front pages of the book. Book has Foxing.
Published by American Eagle Arts & Letters, 1998
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: dsmbooks, Liverpool, United Kingdom
Book
hardcover. Condition: Good. Good. book.
Published by Brand: American Eagle Arts n Letters, 1998
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by American Eagle Arts & Letters, 1998
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: Wizard Books, Long Beach, CA, U.S.A.
Book
Hardcover. Condition: new. New.
Published by American Eagle Arts & Letters, 1998
ISBN 10: 0964241412ISBN 13: 9780964241411
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Hardcover. Condition: new. New Copy. Customer Service Guaranteed.