Published by Wiley, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: Open Books, Chicago, IL, U.S.A.
Hardcover. Condition: Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Published by Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: Better World Books, Mishawaka, IN, U.S.A.
First Edition
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
Published by Wiley, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: Jenson Books Inc, Logan, UT, U.S.A.
hardcover. Condition: Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Condition: very_good. Used book in very good and clean conditions. Minor cosmetic defects may be present. Pages and cover intact. May include library marks, notes marks and highlighting. Fast Shipping.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Condition: good. Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.95.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.95.
Published by Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: Better World Books, Mishawaka, IN, U.S.A.
First Edition
Condition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: HPB-Red, Dallas, TX, U.S.A.
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Published by Wiley, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by Wiley, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: 2nd Life Books, Burlington, NJ, U.S.A.
Condition: acceptable. A readable copy. All pages are intact, and the cover is intact. Dust jacket may be missing. Pages can include considerable highlighting markings writing but cannot obscure the text. May be an Ex-lib. copy and have standard library stamps and or stickers. May NOT include discs, or access code or other supplemental material. We ship Monday-Saturday and respond to inquiries within 24 hours.
Published by Wiley, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: Ergodebooks, Houston, TX, U.S.A.
Hardcover. Condition: Good. 1. Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, youll have little chance of altering it.Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation."At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual."-Adam Morgan, Founder, Eatbigfish"Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the we revolution?"-Ed Keller, CEO, The Keller Fay Group"Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now."-David Abraham, EVP, The Learning Channel"As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich."-Mark Sherrington, Global Brands Director, SABMiller"Read this book. Think about it. If youre going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works."-Russell Davies, Founder, Open Intelligence Agency.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by Wiley 07/08/2009, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: Ergodebooks, Houston, TX, U.S.A.
Softcover. Condition: Good. 1. ".fascinating. Like Malcolm Gladwell on speed."-THE GUARDIAN"HERD is a rare thing: a book that transforms the reader's perception of how the world works".-Matthew D'Ancona, THE SPECTATOR"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."-Daniel Finkelstein, THE TIMESThis paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Published by John Wiley & Sons Inc, United States, New York, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or more sensitively the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, youll have little chance of altering it. Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation. "At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual." Adam Morgan, Founder, Eatbigfish "Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the we revolution?" Ed Keller, CEO, The Keller Fay Group "Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now." David Abraham, EVP, The Learning Channel "As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich." Mark Sherrington, Global Brands Director, SABMiller "Read this book. Think about it. If youre going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works." Russell Davies, Founder, Open Intelligence Agency. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by John Wiley & Sons, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. Minor shelf wear.
Published by John Wiley & Sons, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: VeryGood. Most items will be dispatched the same or the next working day.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. A few small stains.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
Published by Wiley 07/08/2009, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Published by Wiley, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Published by Wiley, 2007
ISBN 10: 0470060360 ISBN 13: 9780470060360
Seller: Book Alley, Pasadena, CA, U.S.A.
hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Very Good. Lightly used, may have light reading wear and/or publisher's or previous owner's markings, but NO markings in text. Pasadena's finest new and used bookstore since 1992.
Published by Wiley, 2009
ISBN 10: 0470744596 ISBN 13: 9780470744598
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.95.