Published by CENGAGE Learning, 2000
ISBN 10: 0395962447 ISBN 13: 9780395962442
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 4th. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Houghton Mifflin, United States, Boston, 1997
ISBN 10: 0395790050 ISBN 13: 9780395790052
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Cengage Learning, Inc, United States, Boston, 2005
ISBN 10: 061853203X ISBN 13: 9780618532032
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies". This trail-blazing Euro-text proved hugely popular with tutors and students, prompting rival publishers to sponsor a host of poor imitations. Each new edition of "Marketing: Concepts and Strategies" is a full re-write, never a minor revision. The best and most popular features from the previous edition are retained, while peer suggestions coupled with Sally and Lyndon's experience at Warwick Business School lead to a topical and insightful set of additions and improvements. In this way, existing tutors find there is convenient synergy between their course structures and the revised content, while students benefit from coverage of the leading-edge concepts and thinking in the discipline. A significant change for the 5th edition has been the incorporation of practitioners' views about the role of marketing, from leading exponents in Calor, Fujitsu and Tilda, to name only some. Just as truly effective marketing for practitioners require the word "strategic" placing in front of "marketing", this addition of "Marketing: Concepts and Strategies" has put greater emphasis on the process and associated concepts of strategic marketing. As a result, this edition is genuinely applicable to undergraduates, MBAs or college students studying for professional exams. Recommended by The Chartered Institute of Marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by CENGAGE Learning, 1994
ISBN 10: 0395669286 ISBN 13: 9780395669280
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 2nd. Used book that is in clean, average condition without any missing pages.
Published by Cengage Learning, Inc 18/05/2016, 2016
ISBN 10: 1473725127 ISBN 13: 9781473725126
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Published by Cengage Learning, 2012
ISBN 10: 1408064324 ISBN 13: 9781408064320
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: LikeNew. Most items will be dispatched the same or the next working day. Wrapped and sealed.
Published by Houghton Mifflin Co, 1991
ISBN 10: 0395543525 ISBN 13: 9780395543528
Seller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Published by Cengage Learning EMEA, 2019
ISBN 10: 1473760275 ISBN 13: 9781473760271
Seller: Basi6 International, Irving, TX, U.S.A.
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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ISBN 10: 1473778581 ISBN 13: 9781473778580
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New.
Seller: LibreriaElcosteño, Ciudad de Buenos Aires, BA, Argentina
Tapa Blanda. Condition: New. FOTOS: No dude en pedir más imagenes. Ejemplar Nuevo.