Published by SAGE Publications Ltd, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: Ammareal, Morangis, France
Softcover. Condition: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by SAGE Publications Ltd, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.9.
Published by SAGE Publications, Limited, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: Better World Books Ltd, Dunfermline, United Kingdom
First Edition
Condition: Very Good. 1st Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by SAGE Publications, Limited, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: Better World Books Ltd, Dunfermline, United Kingdom
First Edition
Condition: Good. 1st Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Published by SAGE Publications, Limited, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: Better World Books Ltd, Dunfermline, United Kingdom
First Edition
Condition: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by SAGE Publications Ltd, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: Ergodebooks, Houston, TX, U.S.A.
First Edition
Softcover. Condition: Good. First Edition. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Published by SAGE Publications Inc, United States, Thousand Oaks, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. `the finest writer in our field today - Journal of Marketing `the great heretic - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal `a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning `remarkably entertaining - Public Library Journal `dazzling erudition - European Journal of Marketing `instant classic - Journal of Marketing Management Has marketing moved from `new and improved to `as good as always? Is old the new `new? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertisers glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of todays retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Sage Publications, London, United Kingdom, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: RW Books, Strasburg, VA, U.S.A.
Soft cover. Condition: Very Good. First Paperback Printing. 262 pages. Size: 8vo - over 7¾" - 9¾" tall.
Published by Sage Publications, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by SAGE Publications Ltd, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New.
Published by SAGE Publications Inc, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by SAGE Publications Ltd 2001-06-12, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New.
Published by Sage Publications Jun 2001, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -`the finest writer in our field today' - Journal of Marketing`the great heretic' - Retrospectives in Marketing`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning`remarkably entertaining' - Public Library Journal`dazzling erudition' - European Journal of Marketing`instant classic' - Journal of Marketing Management Has marketing moved from `new and improved' to `as good as always' Is old the new `new' Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage.The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise.History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. 276 pp. Englisch.
Published by SAGE Publications Ltd, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: New. Book is in NEW condition. 0.9.
Published by Sage Publications, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - `the finest writer in our field today' - Journal of Marketing`the great heretic' - Retrospectives in Marketing`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning`remarkably entertaining' - Public Library Journal`dazzling erudition' - European Journal of Marketing`instant classic' - Journal of Marketing Management Has marketing moved from `new and improved' to `as good as always' Is old the new `new' Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage.The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise.History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
Published by Sage Publications|SAGE Publications Ltd, 2001
ISBN 10: 0761968512 ISBN 13: 9780761968511
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Marketing - The Retro Revolution`A jewel in the crown of the academic marketing establishment - Marketing Intelligence and PlanningIn his engaging and lively style, Stephen Brown shows that the implic.
Published by SAGE PUBN, 2001
ISBN 10: 0761968504 ISBN 13: 9780761968504
Seller: Buchpark, Trebbin, Germany
Condition: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. | Seiten: 272 | Sprache: Englisch | Produktart: Bücher.