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Publication Date: 1926
Seller: Columbia Books, ABAA/ILAB, MWABA, Columbia, MO, U.S.A.
1926 Burnham, Viscount MODERN ADVERTISING VOLUME I AN AUTHORITATIVE AND PRACTICAL GUIDE TO THE USE OF EVERY FORM OF PRESENT-DAY PUBLICITY London: Sir Isaac Pitman & Sons, 1926 487pp, fully illustrated with coloured plates, photographs, charts, etc Color plates by E McKnight Kauffer, Rene Bull and others 4to Red cloth with gold titles on spine fading/discoloration on covers; interior hinges tender due to the weight of the textblock Very Good+ hardcover.