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Published by McFarland & Company, Incorporated Publishers, 1988
ISBN 10: 0899503241ISBN 13: 9780899503240
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by McFarland and Company, Inc., Jefferson, NC, 1988
ISBN 10: 0899503241ISBN 13: 9780899503240
Seller: Falls Bookstore, Readsboro, VT, U.S.A.
Book
Hardcover. Condition: Very Good. No Jacket. No Edition Noted. Red cloth binding with gold colored print on spine and cover. Tight sound and unmarked. 212 pages. No dust jacket.
Published by McFarland & Company, Inc, Jefferson, 1988
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: Underground Books, ABAA, Carrollton, GA, U.S.A.
Book
Paperback. Condition: Very good. Paperback. 9" X 6". xi, 212pp. Very mild shelf wear to covers, corners, and edges of pictorial paper wraps. Pages are clean and unmarked. Binding is sound. ABOUT THIS BOOK: The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually. Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via "the soaps." This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.(Publisher).
Published by Mcfarland & Co Inc Pub, 1988
ISBN 10: 0899503241ISBN 13: 9780899503240
Seller: Mythos Center Books, Frontenac, MN, U.S.A.
Book
Hardcover. Condition: Very Good. Very good. No dj.
Published by McFarland & Company, 2012
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by McFarland, 2012
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book Print on Demand
Soft Cover. Condition: new. This item is printed on demand.
Published by Jefferson, North Carolina, U.S.A.: McFarland & Co Inc Pub, 1988
ISBN 10: 0899503241ISBN 13: 9780899503240
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
Book
Hardcover. Condition: Fine. No Jacket. Hardback in fine condition. No dust jacket.
Published by McFarland & Company, 2012
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by McFarland, 2012
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by McFarland Publishing, 2012
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. reprint edition. 212 pages. 8.75x5.75x0.50 inches. In Stock.
Published by McFarland & Company, 2012
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by McFarland & Co Inc, 2012
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book Print on Demand
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by McFarland & Company, 2012
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by McFarland, 2012
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Mcfarland And Company, Inc., 2012
ISBN 10: 0786472812ISBN 13: 9780786472819
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually.Around 50 million people (reportedly including congressmen and rock stars as well as two-thirds of all American television-watching women) tune in each weekday afternoon for a dosage of love, loss and libido via ''the soaps.''This scholarly study examines the soap phenomenon from a sociological point of view. Included in the analysis is classic research by Rudolf Arnheim, Herta Hartzog and Helen Kaufman as well as contemporary studies and previously unpublished research. The evolution of popular plotlines and characters, as assessment of reality in today's plots, which people watch soaps and why, specific plotlines for the 13 soaps presently aired, 40+ family trees illustrating program changes, the future of soaps--all are covered.
Published by McFarland Publishing, 1988
ISBN 10: 0899503241ISBN 13: 9780899503240
Seller: GoldBooks, Denver, CO, U.S.A.
Book
Hardcover. Condition: new. New Copy. Customer Service Guaranteed.
Published by McFarland Publishing, 1988
ISBN 10: 0899503241ISBN 13: 9780899503240
Seller: Wizard Books, Long Beach, CA, U.S.A.
Book
Hardcover. Condition: new. New.