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Published by Free Press, 1994
ISBN 10: 0029170451ISBN 13: 9780029170458
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. illustrated edition. Used book that is in clean, average condition without any missing pages.
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Published by Kogan Page, Limited, 2008
ISBN 10: 0749450851ISBN 13: 9780749450854
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. 3rd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Published by Kogan Page, 1997
ISBN 10: 0749420693ISBN 13: 9780749420697
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Kogan Page Ltd, United Kingdom, London, 2004
ISBN 10: 0749442832ISBN 13: 9780749442835
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Praise and Reviews "the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "Managing a brand without reading this book is like driving a car without your license." - Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea "Kapferer's hierarchy of brands is an extrordinary insight" - Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press "One of the definitive resources on branding for marketing professionals worldwide." - Vikas Kumar, The Economic Times, India "One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." - Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand Management The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including: brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding. The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Seller: Anybook.com, Lincoln, United Kingdom
Book
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780749465155.
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Published by Kogan Page Ltd, 1995
ISBN 10: 0749416335ISBN 13: 9780749416331
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Book
Condition: Good. Most items will be dispatched the same or the next working day.
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Published by Kogan Page Ltd 1992-11-30, 1992
ISBN 10: 0749406976ISBN 13: 9780749406974
Seller: MULTI BOOK, Cerreto Laziale, RM, Italy
Book
rilegato. Condition: Buono (Good). 9780749406974 Buono (Good) .
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Published by Kogan Page, 2004
Seller: Cartarum, Ariccia, RM, Italy
Condition: Buone. buone, macchie aitagli, lievi abrasioni alla copertina.
Published by KOGAN PAGE, 2012
ISBN 10: 8130980002ISBN 13: 9788130980003
Seller: Books in my Basket, New Delhi, India
Book
Soft cover. Condition: New. ISBN:9780749465155.
Published by Kogan Page, 2012
ISBN 10: 8175541091ISBN 13: 9788175541092
Seller: dsmbooks, Liverpool, United Kingdom
Book
Paperback. Condition: Like New. Like New. book.