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Published by World Bank Publications, 2007
ISBN 10: 0821372254ISBN 13: 9780821372258
Seller: HPB-Red, Dallas, TX, U.S.A.
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Published by World Bank Publications, 2007
ISBN 10: 0821372254ISBN 13: 9780821372258
Seller: medimops, Berlin, Germany
Book
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Published by World Bank Publications, 2007
ISBN 10: 0821372254ISBN 13: 9780821372258
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Book
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Published by World Bank Publications, 2007
ISBN 10: 0821372254ISBN 13: 9780821372258
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by World Bank Group Publications, 2007
ISBN 10: 0821372254ISBN 13: 9780821372258
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by World Bank Publications 2007-11-15, 2007
ISBN 10: 0821372254ISBN 13: 9780821372258
Seller: Chiron Media, Wallingford, United Kingdom
Book
Paperback. Condition: New.
Published by China Council on Sino-American Cooperation in the Humanities and Social Sciences, Taipei, Taiwan, 1973
Seller: Doss-Haus Books, Redondo Beach, CA, U.S.A.
Hard Cover. Condition: Very Good. No Jacket. Hardcover 1973 edition. Ex-library book with stamps and labels attached. Binding firm. Pages unmarked and clean. Boards and text in very good condition. [783 p. 24 cm].
Published by Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001), 2001
ISBN 10: 0130332712ISBN 13: 9780130332714
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Book
Hardcover. Condition: gut. Auflage: 0007 (Juli 2001). For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore I.
Published by World Bank Group Publications, 2007
ISBN 10: 0821372254ISBN 13: 9780821372258
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by World Bank Publications, 2007
ISBN 10: 0821372254ISBN 13: 9780821372258
Seller: dsmbooks, Liverpool, United Kingdom
Book
Paperback. Condition: Like New. Like New. book.
Published by Edward Elgar Publishing, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: Basi6 International, Irving, TX, U.S.A.
Book
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Published by Elgar Publishing, Incorporated, Edward, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Edward Elgar, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Edward Elgar Publishing, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by Edward Elgar, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Edward Elgar Publishing, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by Edward Elgar Publishing, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by Edward Elgar Publishing, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by Edward Elgar Pub, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Hardcover. Condition: Like New. Like New. book.
Published by Edward Elgar Pub, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: Brook Bookstore, Milano, MI, Italy
Book
Condition: new.
Published by Edward Elgar Publishing Ltd, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Book
Condition: New. 1998. Hardcover. . . . . .
Published by Edward Elgar Pub, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: Revaluation Books, Exeter, United Kingdom
Book
Hardcover. Condition: Brand New. 578 pages. 10.00x7.00x1.75 inches. In Stock.
Published by Edward Elgar Publishing Ltd, 1998
ISBN 10: 1858986621ISBN 13: 9781858986623
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Book
Condition: New. 1998. Hardcover. . . . . . Books ship from the US and Ireland.