The Business of Research : RCA and the VideoDisc

Graham, Margaret B. W.

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9 ratings by Goodreads

ISBN 10: 0521322820 ISBN 13: 9780521322829

Published by Cambridge University Press, 1986

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About this Item

Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP80460919

3.89 out of 5 stars

9 ratings by Goodreads

Synopsis:

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.

Book Description: The introduction of the VideoDisc represented RCA's ill-fated effort to recapture innovation-based leadership after a decade of successors to David Sarnoff who attempted corporate growth through unrelated diversification and acquisition.

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Bibliographic Details

Title: The Business of Research : RCA and the ...
Publisher: Cambridge University Press
Publication Date: 1986
Binding: Hardcover
Condition: Good
Edition: First Edition.

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The Business of Research: RCA and the VideoDisc (Studies in Economic History and Policy: USA in the Twentieth Century)

Graham, Margaret B. W.

Published by Cambridge University Press, 1986

ISBN 10: 0521322820 ISBN 13: 9780521322829

Used Hardcover

Seller: clickgoodwillbooks, Indianapolis, IN, U.S.A.

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Condition: Acceptable. This is a hard cover book: This book is a different release date and may have a different cover style: Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. Seller Inventory # 3O6QYV0014SS_ns

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The Business of Research : RCA and the VideoDisc

Margaret B. W. Graham

Published by Cambridge University Press, 1986

ISBN 10: 0521322820 ISBN 13: 9780521322829

Used Hardcover

Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.

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Spiral-bound. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.11. Seller Inventory # G0521322820I4N00

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The Business of Research : RCA and the VideoDisc

Margaret B. W. Graham

Published by Cambridge University Press, 1986

ISBN 10: 0521322820 ISBN 13: 9780521322829

Used Hardcover

Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.

Seller rating 5 out of 5 stars

Spiral-bound. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.11. Seller Inventory # G0521322820I3N10

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