The Craving Brain; The Biobalance Approach to Controlling Addictions

Ruden, Ronald A. (With Marcia Byalick.)

ISBN 10: 0060186984 / ISBN 13: 9780060186982

Published by HarperCollins Publishers, New York

About this Item

[0-06-018698-4] 1997, 1st edition. (Hardcover) Near fine in near fine dust jacket. 208pp. Diagrams, notes, glossary, index. The front cover is lightly scuffed. "What drives the powerful, unstoppable cravings that cause addiction? Where do the roots of addictive behavior lie - in our genes or in our environment, in our chemistry or in our character? Most puzzling, why do some people become addicted to certain drugs or activities while others remain unaffected?". Book about Brain Chemistry & Human Behavior. (Psychology, Addictions, Neuroscience, Psychology, Science). Seller Inventory # 152873

Bibliographic Details

Title: The Craving Brain; The Biobalance Approach ...

Publisher: HarperCollins Publishers, New York

Binding: Hardcover

Dust Jacket Condition: Dust Jacket Included

Edition: 1st Edition

About this title

Synopsis:

"Gotta have it" is the thought process of an addicted person. A drink, a drag, a hit, a line, a pill, another piece of chocolate. "Gotta have it."

What drives this powerful need known as addiction? The problem isn't with the abused substance or activity, contends Dr. Ruden. The problem lies in the brain. As a result of genetic, hormonal and environmental factors, dopamine and serotonin levels in the brain are altered, and this sets the stage for the craving response. "Gotta have it!"

The Craving Brain explains why some individuals are susceptible to addiction to alcohol, gambling or food, while others remain unaffected. It also shows why 12-step programs work, and why we need Alcoholics Anonymous, Gamblers Anonymous or Narcotics Anonymous. Describing a new, revolutionary treatment to prevent the craving response, this book will forever alter our thinking and our approach to this devastating -- but treatable -- condition.

About the Author:

Ronald A. Ruden, M.D., Ph.D., is a leader in the field of medicine. Harvard-trained, he is that rare breed of clinician-scientist whose research is conducted with real patients, from his private office.