Title: The $14 Trillion Woman: Your Essential Guide to Engaging the Female Client
Publisher: BookSurge Publishing
Publication Date: 2009
Language: English
ISBN 10: 1439230641
ISBN 13: 9781439230640
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

The $14 Trillion Dollar Woman: Your Essential Guide to Engaging the Female Client provides a straightforward and practical method for reaching women clients. American women are the #1 consumer group in the world. They control over 50% of all the country’s wealth and start 70% of all businesses. Yet, few service professionals focus on these influential clients. Reaching this group effectively will grow your business. Authors Barbara Kay and Anthony DiLeonardi bring the best of their fields in this powerful and concise volume. Barbara brings psychology expertise in productivity, achievement, relationships, and coaching. Tony brings experience from a career in the financial world. Together they offer persuasive facts, practical tools and inspirational examples to inspire your vision for reaching female clients. Then they guide you through a simple and effective process for building client connection and loyalty. Finally, they show how to expand your business exponentially through the power of female viral marketing.

About the Author

Barbara A. Kay, MA, LPC, RCC - President, Barbara Kay Coaching (www.barbarakaycoaching.com) coaches, consults and speaks on individual and relational core competencies including: productivity, time, teams, client relationships, change, behavioral finance, motivation, communication and leadership. She is author of numerous articles, the book The Top Performer’s Guide to Change, and is a speaking guest for regional and national financial services organizations, industry partners and associations Anthony J. DiLeonardi, RCC - Vice Chairman, Guggenheim Funds Distributors, Inc., is responsible for content and programs delivered to the financial professional to maximize their personal and professional productivity. He also works with the firm’s strategic partners and financial advisors. Tony speaks regularly at Guggenheim Funds’ productivity enhancement meetings throughout North America in which he shares his passion for helping financial advisors maximize their potential.

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