1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line
Greiner, Donna; Kinni, Theodore B.
12 ratings by Goodreads
Language: English
Published by Crown Business (edition ), 1999
- Softcover
- Used
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It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 0761520295-11-1
- Title
- 1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line
- Author
- Greiner, Donna; Kinni, Theodore B.
- Publisher
- Crown Business (edition )
- Publication year
- 1999
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0761520295
- ISBN 13
- 9780761520290
Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty
Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
·Creating products/services tailored to your customers' needs
·Recognizing and rewarding your most profitable trophy customers
·Using three kinds of guarantees to build customer trust
·Turning first-time customers into frequent buyers
·And much more!
Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
·Creating products/services tailored to your customers' needs
·Recognizing and rewarding your most profitable trophy customers
·Using three kinds of guarantees to build customer trust
·Turning first-time customers into frequent buyers
·And much more!
"Synopsis" may belong to another edition of this title.
About the Author
Donna Greiner and Theodore B. Kinni are cofounders of The Business Reader, a business-to-business bookseller based in Williamsburg, Virginia. The publishers of the Business Reader Review, they are the authors of three additional books exploring the best practices in management, creativity, and manufacturing, and have written articles and reviews for many magazines and newspapers.
"About the title" may belong to another edition of this title.
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