10 Principles of Good Advertising Shore, Robert
Language: English
Published by Artis, 2014
- Softcover
- Used
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United KingdomHay-on-Wye Booksellers
AbeBooks seller since October 20, 2005
Condition: Used - Very good
US$ 4.17
Quantity: 1 available
Add to basketItem description from seller
The books cover is in very good condition with wear such as scuffs and scratches. The content is in new condition.
Seller Inventory # HP-079010
- Title
- 10 Principles of Good Advertising Shore, Robert
- Author
- Shore, Robert
- Publisher
- Artis
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1908126302
- ISBN 13
- 9781908126306
Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work.
The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognize advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way - which in all likelihood means "buying it". Or put another way, it's persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the advertisment - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own.
Contents: Principle 1: Know Your Audience; Principle 2: Behind Every Great Advertising Campaign is a Great Creative Concept; Principle 3: Less is More; Principle 4: A Picture is Worth a Thousand Words - But Never Underestimate the Power of a Great Headline; Principle 5: Originality is Just Copying with a Twist; Principle 6: The Medium is - or at Least has a Serious Impact on - the Message; Principle 7: There's No Such Thing as Bad Publicity; Principle 8: Restrictions will Set You Free; Principle 9: Once is Never Enough; Principle 10: Ignore All Rules and Prescriptions.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Hay-on-Wye Booksellers
Hay-on-Wye, HEREF, United Kingdom
AbeBooks seller since October 20, 2005
Shipping rates from United Kingdom to U.S.A.
| Item | 19 to 31 business days | 19 to 30 business days |
|---|---|---|
| First item | US$ 33.75 | US$ 135.01 |
Payment methods
Store description
In the centre of the picturesque Market Town of Hay-on-Wye, UK; we serve the British and International Book Trades 364 days per year. Whilst always caring for individual requirements we buy and sell entire collections and libraries and efficiently dispatch large consignments to your door, whether you are a collector, a shop, a university, or a school. Vist our Online Shop at http://www.hayonwyebooksellers.com
Specialty
Art, Aviation, Naval History, Theology, Birds, Railways, Natural History, Antiquarian, Politics, HistorySeller's business information
Hay-on-Wye Booksellers Limited
13-14 High Town, Hay-on-Wye
Hereford, United Kingdom HR3 5AE
Terms of sale
Mastercard, Visa, VisaDelta, Electron, Switch, Solo, cards accepted. Also cash and Sterling Checks (GBP Cheques). If you wish to pay via Switch/Maestro please ensure you enter in the start date and the issue number in the shopping basket. Alternatively you can enter in the information in the special intrusions field during the shopping basket.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.