101 Veterinary Marketing Questions Answered

Robin Brogdon MA

ISBN 10: 1583261567 / ISBN 13: 9781583261569

Published by AAHA Press, 2011

About this Item

All orders ship by next business day! This is a used book. Grade 3 out 5 points. Book has wear on cover and pages. May have personalized notes/names, stickers/labels. Has no markings on pages. May not include extra materials like access codes, CDs, accessories, etc. We are a small company and very thankful for your business!

Seller Inventory # 4CNZE9000CC9

Bibliographic Details

• Title: 101 Veterinary Marketing Questions Answered
• Publisher: AAHA Press
• Publication Date: 2011
• Language: English
• ISBN 10: 1583261567
• ISBN 13: 9781583261569
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

As a veterinary practice owner or manager, marketing your practice is crucial to reaching pet owners and sustaining client loyalty. But it's easy to feel discouraged when marketing efforts miss the mark or make you feel insincere. Finally, here is your guide to veterinary marketing success. This book imparts the "how-to's" of marketing and offers cost-effective solutions to a range of veterinary-specific marketing challenges. Author and industry expert Robin Brogdon, MA, counsels you through the following topics:

- Message and brand development - Finding and attracting new clients - Public relations - Advertising - Promotions - Technology and social media - Staff training - Costs and benefits - Referral practice - Client education

You will learn how to reach new audiences, determine the effectiveness of your strategy, avoid mistakes, empower and train staff, and use new media. Most important, you will discover what is unique about your practice and how to build an authentic marketing plan around it that will result in more client visits, greater compliance, and increased profitability.