The 11 Immutable Laws of Internet Branding
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Language: English
Published by Collins, 2000
- Hardcover
- Used
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
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- Title
- The 11 Immutable Laws of Internet Branding
- Author
- Ries, Al; Ries, Laura
- Publisher
- Collins
- Publication year
- 2000
- Condition
- Fair
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0060196211
- ISBN 13
- 9780060196219
- Item weight
- 12 ounces
- Dimensions
- 5x0x7
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.
"Synopsis" may belong to another edition of this title.
About the Author
Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.
"About the title" may belong to another edition of this title.
Gulf Coast Books
Cypress, TX, U.S.A.
5-star seller
AbeBooks seller since June 27, 2017
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