140 Characters: A Style Guide for the Short Form

Sagolla, Dom

ISBN 10: 0470556137 / ISBN 13: 9780470556139

Published by Wiley (edition 1), 2009

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0470556137-11-1

Bibliographic Details

• Title: 140 Characters: A Style Guide for the Short Form
• Publisher: Wiley (edition 1)
• Publication Date: 2009
• Language: English
• ISBN 10: 0470556137
• ISBN 13: 9780470556139
• Binding: Paperback
• Edition: 1.
• Condition: Very Good

About this title

Synopsis

Make the most of your messages on Twitter, Facebook, and other social networking sites

The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill.

In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.

• Covers basic grammar rules for short-form writing
• The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages
• Helps you develop your own unique short-form writing style

140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

About the Author

DOM SAGOLLA helped create Twitter with Jack Dorsey and a team of entrepreneurs in San Francisco. He also helped engineer Macromedia Studio, Odeo, and Adobe Creative Suite, and now produces iPhone applications with his company, DollarApp.