Title: 1962 Member Relations Conference: Midwest Region, Denver, Colorado, May 2, 3, 4 (Classic Reprint)
Publisher: Forgotten Books
Publication Date: 2018
Language: English
ISBN 10: 0260691720
ISBN 13: 9780260691729
Binding: HRD
Condition: New
Weight: 299 grams

About this title

Synopsis

A look at a 1962 cooperative leadership gathering that shaped thinking on member relations, marketing, and public outreach.

The Midwest Region Member Relations Conference brought together professionals who work with cooperative member relations. Attendees discussed how to strengthen ties with producer members, how to improve service, and how to communicate the cooperative story to the public. The sessions covered strategy, partnerships, and the role of public relations in building trust and loyalty among members and the broader community.

What you’ll experience in this edition

Summaries of keynote topics like Looking Ahead in Agriculture and The Shape of Things to Come in Agriculture
Real-world approaches to informing and engaging producer members and local cooperatives
Insights on personal outreach, local meetings, and managing member communications
Highlights of training and education efforts for cooperative leadership and management

Ideal for readers of cooperative management, agricultural marketing, and industry professionals seeking a window into mid‑20th‑century approaches to member relations and public outreach.

"About this title" may belong to another edition of this title.

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