The 2 AM Principle: Discover the Science of Adventure

“Jon Levy is what happens when you mix a behavioral scientist like Robert Cialdini with Indiana Jones.” —Lewis Howes, New York Times bestselling author of The School of Greatness

Jon Levy used to be a nerd. 

Now, he runs with the bulls in Pamplona, battles Kiefer Sutherland in Jenga, and crashes million-dollar weddings. How did he do it? The E.P.I.C. Model of Adventure, a breakthrough four-step process (Establish, Push Boundaries, Increase, Continue) for building the perfect adventure, from picking the right team, to choosing the right mission, and taking the right risks—with plenty of stories from his own exploits to show you how it’s done. 

With the mold-breaking brilliance of Timothy Ferriss’s The 4-Hour Work Week, and the geeky enthusiasm of a TED Talk, this book is your ticket to the next level. You’ll learn plenty, but the first lesson is easy: nothing good happens after 2 AM—except the most EPIC experiences of our lives. 

Jon Levy is a behavioral scientist studying influence and adventure. He specializes in applying scientific research to the world of business, using the latest in neuroscience and psychology to transform how companies approach marketing, sales, consumer engagement, and product design. He is the founder of The Influencers Dinner, a private community and dining experience in which twelve thought leaders and tastemakers across industries prepare dinner together.