You 2

Elevate Your Performance. Multiply Your Results. Move with Purpose.  you² lays out a disciplined strategy for achieving extraordinary outcomes—faster, smarter, and with greater clarity of focus. Written by best-selling author Dr. Price Pritchett, this handbook rejects slow, step-by-step progress and replaces it with a bold framework for exponential gains.

The you² strategy delivers breakthrough performance—achieved through precise mental shifts and bold action, not through effort alone. The book outlines 18 high-impact principles for achieving dramatic results while conserving your time, energy, and resources. Used by entrepreneurs, sales leaders, and change-driven individuals worldwide, you² helps you:

• Disrupt old performance patterns
• Accelerate results with bold moves
• Pursue goals that excite and intimidate
• Act with confidence before you feel ready
• Channel failure into forward momentum

This is not a self-help book. It’s a performance playbook for people who are ready to operate on a higher level.

Price Pritchett is Chairman of Pritchett, LLC, a Dallas-based consulting, training and publishing firm. For 30 years he has been advising CEOs, presidents, and other senior executives on a wide range of strategic matters related to merger integration and major organizational change.

Price holds a B.A. and M.A. in English and a Ph.D. in psychology, and is recognized internationally as a leading authority on the dynamics of change in the workplace. His 26 books and handbooks have sold over 10 million copies, making him one of the best-selling business authors in the U.S.