2002 Football World Cup:Potential Impacts : The South Korean Hotel Sector\\'s Perspectives

Language: English

Published by VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K., 2008

3639043014 / 9783639043013

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Despite the economic, political and tourist significance of the hallmark events relatively little research has been undertaken on the potential impact of these events. This book follows Ritchie's (1984) call for the further assessment of the impacts of hallmark events by conducting a survey into the South Korean hotel industry's perspectives of the 2002 Football World Cup.To achieve the objectives of this book, the general managers and managing directors of 461 member hotels of the South Korea Hotel Association were approached to participate in the study and were provided by mail with a survey. Two hundred seventy-seven replies (64.3%) were received.The research findings suggest that co-hosting the 2002 World Cup is perceived by the Korean hotel sectors as generating significant benefits. However, the perceived vary at different levels according to the individual hotel, to the city/town and the nation.These impact issues will be further examined following after the 2002 FIFA World Cup.This book should be required reading for all those interested in mega-events, such as the Football World Cup and the Olympic Games including academics, stakeholders and practitioners alike.…

Seller Inventory # 9783639043013

Title
2002 Football World Cup:Potential Impacts : The South Korean Hotel Sector\\'s Perspectives
Author
Misuk Byeon
Publisher
VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K.
Publication year
2008
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639043014
ISBN 13
9783639043013
Item weight
368 grams
Dimensions
220x150x14 mm

AHA-BUCH GmbH

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