The 21st Century Media (R)evolution

Jim Macnamara

ISBN 10: 1433123517 / ISBN 13: 9781433123511

Published by Peter Lang, Peter Lang Nov 2013, 2013

About this Item

Neuware -The emergence of what are called ¿new mediä and ¿social mediä is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices.The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways.Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.Books on Demand GmbH, Überseering 33, 22297 Hamburg 498 pp. Englisch.

Seller Inventory # 9781433123511

Bibliographic Details

• Title: The 21st Century Media (R)evolution
• Publisher: Peter Lang, Peter Lang Nov 2013
• Publication Date: 2013
• Language: English
• ISBN 10: 1433123517
• ISBN 13: 9781433123511
• Binding: Taschenbuch
• Edition: 2nd Edition
• Condition: Neu
• Dimensions: 225W x 150H x 27D millimeters 225 millimeters width by 150 millimeters height by 27 millimeters depth
• Weight: 692 grams

About this title

Synopsis

The emergence of what are called ‘new media’ and ‘social media’ is one of the most discussed topics in contemporary societies. Because media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields, polarized views have been created with cyberoptimists and celebrants on one side and cyberpessimists and skeptics on the other. Thus we lack an understanding of the interdependencies and convergence between disciplines and practices.
The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways.
Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.

About the Author

Jim Macnamara, PhD, FPRIA, FAMI, CPM, FAMEC is Professor of Public Communication at the University of Technology, Sydney. Prior to becoming an academic, he had a distinguished 30-year career in professional communication practice spanning journalism, public relations, and media research. He is the author of 12 scholarly and professional books on media and communication including Media and Male Identity: The Making and Remaking of Men and Public Relations Theories, Practices, Critiques. After completing undergraduate and Masters degrees in journalism and media studies, he gained his Doctor of Philosophy from the University of Western Sydney.