22 Immutable Laws of Marketing

JACK TROUT' 'AL RIES

ISBN 10: 0006383459 / ISBN 13: 9780006383451

Published by HARPERCOLLINS, 1994

About this Item

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Seller Inventory # GWV.0006383459.VG

Bibliographic Details

• Title: 22 Immutable Laws of Marketing
• Publisher: HARPERCOLLINS
• Publication Date: 1994
• Language: English
• ISBN 10: 0006383459
• ISBN 13: 9780006383451
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.

About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding, The Fall of Advertising and the Rise of PR (which was a Wall Street Journal and a BusinessWeek bestseller), and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others.