The 22 Immutable Laws of Marketing

Ries, Al; Trout, Jack

ISBN 10: 1861976100 / ISBN 13: 9781861976109

Published by Profile Books Ltd, 1994

About this Item

All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included.

Seller Inventory # COLV.1861976100.G

Bibliographic Details

• Title: The 22 Immutable Laws of Marketing
• Publisher: Profile Books Ltd
• Publication Date: 1994
• Language: English
• ISBN 10: 1861976100
• ISBN 13: 9781861976109
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examines marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

About the Author

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.