25 Key Ideas for Entrepreneurship and Innovation (Paperback)

Paperback. This book, composed of "25 key ideas for entrepreneurship and innovation" is structured around five core themes: team, strategy, business plan, sales, and finance. Each chapter highlights five key ideas drawn from real-life situations experienced by many entrepreneurs. The aim of the book is to serve as a pragmatic and sometimes irreverent companion for anyone who wishes to start a business or innovate. Each chapter is punctuated by key questions as well as a concluding synthesis that complements each of the guiding principles. The book also gives voice to well-known entrepreneurs, whose testimonies resonate with most of the chapters. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.