27_9 design code

Cervi Franco

ISBN 10: 8895165004 / ISBN 13: 9788895165004

Published by 27 9, 2005

About this Item

A cura di Bergamasco P. e Briatore V.Milano, 2005; ril., pp. 336, ill. col., tavv. col., cm 15x15. Improntato a tre parole chiave - passion, vision, fun - il volume è organizzato in cinque sezioni: 3d, cmyk (print), dna (logos and corporate identity), typo (typography), xl (xtra ludic) commentate dalla studiosa di linguaggi contemporanei Porzia Bergamasco. Completano l'opera un'intervista dell'autore rilasciata all'artista londinese John Angelo Benson e un'introduzione del freelance writer Virginio Briatore. Volume potente ed articolato, affronta un'intera gamma di design sperimentale in cui la logica secchezza del simbolo diventa protagonista assoluto. ".interessante per i designer che vogliano avere una panoramica sulle ultime produzioni, sempre tese a trovare nuovi confini di poetica, estetica e tecnologia. E, come è scritto in una breve introduzione, 'Tutto ha inizio con quel processo liberatorio che l'uso del computer ha innescato nella progettazione'". D La Repubblica delle Donne "Velocità pura: viene in mente sfogliando questo volume nel quale Franco Cervi, ancorché progettista di giovane età, si presenta con nutritissima raffica di artefatti grafici. (.) Iceberg vitale e asciutto che il formato piccolo e quadrato invoglia a leggere come espressione di un forte vitalismo progettuale". Artlab.

Seller Inventory # 1548411

Bibliographic Details

• Title: 27_9 design code
• Publisher: 27 9
• Publication Date: 2005
• Language: English
• ISBN 10: 8895165004
• ISBN 13: 9788895165004
• Binding: Rilegato
• Condition: new
• Weight: 0.86 kilograms
• Book Type: Libro

About this title

Synopsis

Awarded with 2009 Europe 40Under 40 Award and with 2009 How International Design Award. Design attack! Based on three key words - passion, vision, fun - the volume is organized in five sections: 3d, cmyk (print), dna (logos and corporate identity), typo (typography), xl (xtra ludic), with commentary by the scholar of contemporary languages Porzia Bergamasco. The work also includes an interview with the author by London-based artist John Angelo Benson, and an introduction by the freelance writer Virginio Briatore. A powerful, detailed volume that approaches an entire range of experimental design, in which the logical economy of symbolism becomes the absolute protagonist.

About the Author

The publishing trademark 279 Editions was formed in 2005 as a synonym of creative initiative: a catalyst for visual artists, centering on the figure of graphic designer Franco Cervi, with the aim of offering a contemporary vision of Graphic Design, often orientated today toward the publication of consumer graphics. The synergy of personalities leads to a collection of book-projects, designed with unusual formal elegance, in which the extreme minimalist graphics of Franco Cervi stand out, along with the refined, sharp style of the artist (photographer, illustrator, designer) involved, book by book, in the creation of a new, original work. In this case the publisher does not play his usual role, but also functions as deus ex machina of the operation, acting as both art director and graphic designer. 279 Editions is an independent publishing house, far from the logic of pure commercial profit, offering a style that goes against current trends, making this anomaly into a strong point.