3 GOOD Reasons!. This item is unavailable.3 GOOD Reasons!

3 Good Reasons: Why We Choose What We Choose — And How to Choose Better

We like to believe our decisions are logical, intentional, and fully under our control.
But what if the reason you think you chose something… isn’t the real reason at all?

In 3 Good Reasons, author Scott Davignon reveals a simple but powerful truth:
behind every meaningful decision, there are usually three layers of motivation.

• The reason you tell others
• The reason you tell yourself
• And the deeper, often unseen reason actually driving your choice

Drawing from psychology, behavioral science, and real-life examples, this book introduces the Three Good Reasons framework—a practical way to uncover the hidden forces shaping your relationships, career moves, habits, and life direction.

Rather than offering shallow advice or rigid rules, 3 Good Reasons helps you slow down, look inward, and recognize the subconscious scripts formed by past experiences, unmet needs, and the desire for validation or safety. Once you see these patterns clearly, you gain something far more valuable than motivation: agency.

This book is for anyone who:

• Feels stuck repeating the same choices

• Wonders why success doesn’t feel as satisfying as expected

• Wants to stop reacting and start choosing with intention

• Is ready to align decisions with values, not fear

Accessible, thoughtful, and grounded in real human experience, 3 Good Reasons doesn’t tell you what to choose—it teaches you how to understand why you choose, so your next decision can be honest, conscious, and truly your own.

Because better choices don’t come from more willpower.
They come from better awareness.