There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."

About the Author

Pao & Paws is a creative agency founded by Imin Pao and Ivee Hu in September 1998. They are based in Taipei, and have international representatives in London, New York, and Tokyo. The partnership services a wide range of clients including Nike, Philips Electronics, AT&T, Toshiba, Motorola, Nissan, Citibank, Citicorp, K-swiss, Sony, Universal Rocords, Johnnie Walker, Epson, Xerox, Lancome, Nuskin, Levi's, and MTV Asia. They have completed more than 6,000 projects, spanning CIS systems, TVC, print ads, posters, catalogs, packaging design, product design, MTV, album design, display design, exhibition design, and website design and publishing.

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