The 33 Ruthless Rules of Local Advertising
Corbett, Michael; Stilli, Dave
69 ratings by Goodreads
Language: English
Published by SummitView Publishing, Inc., 1999
- Softcover
- New
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- Title
- The 33 Ruthless Rules of Local Advertising
- Author
- Corbett, Michael; Stilli, Dave
- Publisher
- SummitView Publishing, Inc.
- Publication year
- 1999
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 096673839X
- ISBN 13
- 9780966738391
- Edition
- 2nd.
- Item weight
- 10 ounces
- Dimensions
- 5x0x8
This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.
"Synopsis" may belong to another edition of this title.
About the Author
Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.
"About the title" may belong to another edition of this title.
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