3rd Edition Crossing the Chasm
Moore, Geoffrey A.
ISBN 10: 0062292986 ISBN 13: 9780062292988
Published by Harper Business, 2014
Used
Soft cover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00105977659
Synopsis:
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.
With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.
Why do most high-tech ventures fail? They fall into the chasm―the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you can’t cross this chasm, your technology is doomed.
This bestselling guide provides a repeatable framework for navigating the perilous transition from a handful of early adopters to a profitable mainstream market:
- The Technology Adoption Life Cycle: Learn to identify the five distinct customer segments―from Innovators to Laggards―and understand why the gap between visionaries and pragmatists is the point of greatest failure.
- Target the Point of Attack: Discover how to select a single beachhead market segment that is big enough to matter but small enough to win, focusing all your resources to achieve market leadership quickly.
- Assemble the Invasion Force: Master the "whole product" concept to create a complete, compelling solution by building tactical alliances with the right partners to satisfy the demands of pragmatic buyers.
- Define the Battle: Learn to create your competition and use strategic positioning to make your product the only logical choice for your target customers, making it easier for them to buy.
About the Author: Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, Living on the Fault Line, and other groundbreaking books for high-tech innovators and entrepreneurs.
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Bibliographic Details
Title: 3rd Edition Crossing the Chasm
Publisher: Harper Business
Publication Date: 2014
Binding: Soft cover
Condition: Very Good
Edition: 3rd Edition
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3rd Edition Crossing the Chasm
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00097475062
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3rd Edition Crossing the Chasm
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00106038927