48-Hour Start-Up : From Idea to Launch in 1 Weekend

Doherty MBE, Fraser

ISBN 10: 0008196680 / ISBN 13: 9780008196684

Published by HarperCollins Publishers Limited, 2016

About this Item

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 17806474-20

Bibliographic Details

• Title: 48-Hour Start-Up : From Idea to Launch in 1 Weekend
• Publisher: HarperCollins Publishers Limited
• Publication Date: 2016
• Language: English
• ISBN 10: 0008196680
• ISBN 13: 9780008196684
• Binding: Soft cover
• Condition: Good
• Weight: 0.439 pounds

About this title

Synopsis

Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.

Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.

By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:

• Come up with a business idea without the guesswork
• Create a kick-ass brand, website and on-line marketing campaign
• Promote your product

48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for

• Young entrepreneurs
• Students learning about start-ups
• Established entrepreneurs looking for shortcuts
• Teams within corporates who want to create a more innovative and competitive environment

About the Author

Fraser Doherty, named one of the ‘30 under 30’ entrepreneurs in the world by Inc. magazine, is one of the most successful young entrepreneurs in the UK today. His company SuperJam is a global success selling millions of jars a year. He was commended by the Queen for ‘services to business’ last year. He runs free tea parties for the elderly. He is co-founder of Beer52 (with sales over 3m). He regularly lectures about entrepreneurship at universities around the world.