The 4Ps of Marketing: A Guide to Sustained Income Growth(Chinese Edition)

Language: English

7115670447 / 9787115670441

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Item description from seller

Language:Chinese.Paperback. Pub Date: 2025-09 Pages: 535 Publisher: Posts & Telecom Press Professor McCarthy systematically integrated the complex elements of marketing into the 4P theory framework. This epoch-making academic contribution not only laid the methodological foundation for modern marketing but also became the source of inspiration for the evolution of numerous subsequent marketing theories. Even in today's rapidly changing world. the 4P theory retains its strong content value and.

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Bibliographic details

Title
The 4Ps of Marketing: A Guide to Sustained Income Growth(Chinese Edition)
Author
[ MEI ] YUE SE FU&amp#183; KAN NONG (JosephP.Cannon) WEI LIAN&amp#183; PEI LUO (WilliamD.PerreaultJr.)E. JIE LUO MU&amp#183; MAI KA XI ( E.JeromeMcCarthy )
Condition
New
Binding
paperback
Language
English
ISBN 10
7115670447
ISBN 13
9787115670441

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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