Language:Chinese.Paperback. Pub Date: 2025-09 Pages: 535 Publisher: Posts & Telecom Press Professor McCarthy systematically integrated the complex elements of marketing into the 4P theory framework. This epoch-making academic contribution not only laid the methodological foundation for modern marketing but also became the source of inspiration for the evolution of numerous subsequent marketing theories. Even in today's rapidly changing world. the 4P theory retains its strong content value and.

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Bibliographic Details

Title: The 4Ps of Marketing: A Guide to Sustained Income Growth(Chinese Edition)
Language: English
ISBN 10: 7115670447
ISBN 13: 9787115670441
Binding: paperback
Condition: New

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