50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know)

Russell-Walling, Edward

ISBN 10: 1847241506 / ISBN 13: 9781847241504

Published by Quercus, 2010

About this Item

This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Seller Inventory # mon0003357099

Bibliographic Details

• Title: 50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know)
• Publisher: Quercus
• Publication Date: 2010
• Language: English
• ISBN 10: 1847241506
• ISBN 13: 9781847241504
• Binding: Hardcover
• Condition: Good
• Dust Jacket Condition: Includes dust jacket.

About this title

Synopsis

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

About the Author

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.