50 Trade Secrets of Great Design Packaging

Cliff, Stafford

ISBN 10: 1564965996 / ISBN 13: 9781564965998

Published by Rockport Pub, 1999

About this Item

This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Seller Inventory # mon0003346418

Bibliographic Details

• Title: 50 Trade Secrets of Great Design Packaging
• Publisher: Rockport Pub
• Publication Date: 1999
• Language: English
• ISBN 10: 1564965996
• ISBN 13: 9781564965998
• Binding: hardcover
• Condition: Good
• Dust Jacket Condition: Includes dust jacket.

About this title

Synopsis

Product Packaging Design today offers contemporary Designers the opportunity to work with new methods and materials of construction that allow fresh and exciting ideas, and yet they are more than ever constrained by the most conventional of restrictions, such as low budgets, unimaginative briefs, and consumer research. Fifty packaging projects are selected from a global survey of this prolific industry and analyzed and discussed individually. Tracing the challenge and problems facing some of today's very best designers.

About the Author

Stafford Cliff studied art, Design and Photography in Adelaide, Australia before moving to London to join the Conran Design Group. Where he worked with Terence Conran in one of the world's first multi-disciplinary design companies. He designed the habitat catalog from its inception, as well as packaging and in-store signage in habitat's first stores in Paris and New York. Subsequently creative director of Conran Design Group, he ran many large scale design projects, including retail concepts.

A freelance design consultant since 1989, Stafford Cliff is now involved in magazine and book publications as author and designer. His recent books include a series of interior/lifestyle books, and series on aspects of graphic design, including "The Best in Catalogue Design", "The Best in Retail Corporate Identitites".