6 Steps to Free Publicity, Third Edition
Language: English
Published by Career Press, 2008
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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- Title
- 6 Steps to Free Publicity, Third Edition
- Author
- Yudkin, Marcia
- Publisher
- Career Press
- Publication year
- 2008
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1601630271
- ISBN 13
- 9781601630278
- Edition
- 3rd Edition
This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques--from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers:
- Getting started--how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.
- How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files.
- How to perform on radio, TV, or the Web like a pro.
- Publicity writing tips that ensure you'll be easily found online through search engines.
- Strategies for building an audience of fervent fans online or within a geographical or special-interest community.
"Synopsis" may belong to another edition of this title.
About the Author
Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
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