Paperback. The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term 'Complete Co-Creation', in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation. This book provides a structural way of how to implement complete co-creation into your business. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: The 7 Principles of Complete Co-Creation (Paperback)
Publisher: BIS Publishers B.V., Amsterdam
Publication Date: 2017
Language: English
ISBN 10: 9063694733
ISBN 13: 9789063694739
Binding: Paperback
Condition: new

About this title

Synopsis

This book provides a structural way of how to implement complete co-creation into your business.

About the Author

Srtefanie Jansen is co-founder of TheCoCreators, an initiative that aims to spread knowledge about co-creation and guides cocreation projects.
Maarten Pieters is co-founder of TheCoCreators and he is head of Co-creation and People Insight at Philips Lighting.

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