This really is a practical book about the subtleties of selling - a book to be read from cover to cover or to be dipped into to find a great tip for today's selling tasks. It is a no-holds-barred approach, a complete 'how to' guide that will be welcomed by experienced sales people just as readily as by newcomers to the business. Amongst these essential tips for dynamic selling, you will find helpful advice about stopping prospects from asking for discounts, how to subtly control sales, how to handle difficult objections, how to make more money, how to work to your own strengths, how to stop people from 'shopping around', how to remain positive, how to get prospects to sell for you, how to avoid price becoming an issue and much, much more. From the first tip - even if you haven't made a sale, you have at least found a way of selling that doesn't work! - to the last which is about comparing your activity rate with your success rate, there is something for every occasion. Even if you only manage to use one of these 86 tips and thereby make a great sale, the book will have paid for itself - this is a win-win situation of the highest order. A book you must have - now!

About the Author

David Yule has been involved in sales, sales management and training for over 20 years. An accomplished and motivating speaker, David has presented all over the world. His presentations have been translated into Arabic and Romanian as well as the major European languages.

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