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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward De Bono (1992-01-01) - Hardcover
Synopsis
Great book!
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From Publishers Weekly
De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.
Copyright 1992 Reed Business Information, Inc.
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Serious Creativity
Published by
HarperCollins Publishers Limited, 1992
ISBN 10: 0002551438
ISBN 13: 9780002551434
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780002551434
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Published by
HarperCollins Publishers, 1992
ISBN 10: 0002551438
ISBN 13: 9780002551434
Used
Hardcover
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001287895
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Serious Creativity. Using the Power of Lateral Thinking to Create New Ideas
Published by
HarperCollins Publishers Ltd, 1992
ISBN 10: 0002551438
ISBN 13: 9780002551434
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Hardcover
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