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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward De Bono (1992-01-01) - Hardcover
Synopsis
Great book!
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From Publishers Weekly
De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.
Copyright 1992 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherHarperCollins Publishers
- Publication date1992
- ISBN 10 0002551438
- ISBN 13 9780002551434
- BindingHardcover
- Edition number1
- Number of pages338
- Rating
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Serious Creativity
Published by
HarperCollins Publishers Limited, 1992
ISBN 10: 0002551438
ISBN 13: 9780002551434
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Hardcover
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Published by
HarperCollins Publishers, United Kingdom, London, 1992
ISBN 10: 0002551438
ISBN 13: 9780002551434
Used
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: USED_VERYGOOD. Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001287895
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Published by
HarperCollins Publishers, United Kingdom, London, 1992
ISBN 10: 0002551438
ISBN 13: 9780002551434
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: USED_GOOD. Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking". The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001940482
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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HarperCollins 24/09/1992, 1992
ISBN 10: 0002551438
ISBN 13: 9780002551434
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Published by
HarperCollins Publishers, 1992
ISBN 10: 0002551438
ISBN 13: 9780002551434
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Serious Creativity
Published by
HarperCollins Publishers Limited, 1992
ISBN 10: 0002551438
ISBN 13: 9780002551434
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Published by
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ISBN 10: 0002551438
ISBN 13: 9780002551434
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Serious Creativity - Using The Power Of Lateral Thinking To Create New Ideas
Published by
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ISBN 10: 0002551438
ISBN 13: 9780002551434
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