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In search of European excellence: The 10 key strategies of Europe's top companies - Hardcover

 
9780002557856: In search of European excellence: The 10 key strategies of Europe's top companies
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Europe is being transformed by the most sweeping economic changes since the triumphs of post-war recovery. Europe's business leaders are restructuring, expanding and forming alliances that are redrawing the maps in a series of highly competitive moves. Yet the public perception is that European business lags far behind America and Asia. The reality is that the brainpower leading Europe's top companies is creating a new kind of company: flexible, adventurous, responsive and constantly improving. This work penetrates and analyses the heart of European management and identifies the key strategies behind the success of the leading forces in European business including Marks & Spencer, ICL, Nokia, Unilever and Heineken.

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  • PublisherHarperCollinsBusiness
  • Publication date1997
  • ISBN 10 0002557851
  • ISBN 13 9780002557856
  • BindingHardcover
  • Number of pages276

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9780006388128: In Search of European Excellence

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ISBN 10:  0006388124 ISBN 13:  9780006388128
Publisher: HarperCollins Business, 1998
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  • 9781861975287: In Search of European Excellence: The 10 Key Strategies of Europe's Top Companies

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