What you'll never learn on the Internet - Hardcover

McCormack, Mark H.

Hardcover

ISBN 10: 0002571714 ISBN 13: 9780002571715

Publisher: Harper Collins, 2000

Synopsis

Learning to be a winnner with one of the world’s most successful entrepreneurs.
Hugely successful businessman and bestselling author Mark H. McCormack divulges a wealth of secrets, savvy and hard-headed advice to enable anyone to put themselves in a winning situation in their career and personal life.
McCormack founded his company, IMG, on a handshake and it is now the largest, most dominant sports marketing company in the world (Sports Illustrated named him ‘the most powerful man in sports’). IMG now employs over 2500 people in 80 offices in 31 countries and its multi-faceted businesses include the world’s largest licensing agency, a prominent literary agency and three international modelling agencies.
Drawing on his own unbeatable experience and extraordinary success, McCormack focuses on the key disciplines and lessons to be learned in order to be a winner yourself. In the 15 years since his internationally bestselling What They Don’t Teach You at Harvard Business School the business world has changed beyond all recognition. Today you can communicate with someone, get information, make a decision, build a brand, finance a start-up and create a personal fortune a great deal faster than ever before. What You’ll Never Learn on the Internet reflects this new business world and its almost blinding speed of change.
In the same inimitable style that made his previous book such an enormous success, McCormack shares the skills, techniques and wisdom gleaned from decades of experience and demonstrates his philosophy with candour and plenty of rich, real-life anecdotes. An invaluable asset for anyone reaching for success.

About this title

About the Author

Mark McCormack was educated at William and Mary and Yale Law School. He was an associate at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities followed and today his company, IMG, represents a wide array of events and players. Since the publication of his classic book What They Don't Teach You at Harvard Business School, IMG has continued to grow and now employs 2000 people. The success of his company is taught as a case study at Harvard Business School.

Review

Praise for What They Don't Teach You at Harvard Business School: 'Mark McCormack is an entrepreneur extraordinaire' Daily Telegraph 'I cannot imagine an MBA course being taught where this book is not required reading' Time

Edition details

• Publisher: Harper Collins
• Publication date: 2000
• Language: English
• ISBN 10: 0002571714
• ISBN 13: 9780002571715
• Binding: Hardcover